The Pulse of K-Entertainment

Lee Seung-hoon
ArtistYG Entertainment

Lee Seung-hoon

Lee Seung-hoon (이승훈), known to fans as HOONY, is the rapper, choreographic engine, and one of the sharpest performance minds inside WINNER. He first entered the public eye through K-pop Star, then helped shape WINNER's identity at YG Entertainment with a style built on rhythmic clarity, movement, and understated swagger.

What makes Seung-hoon important is not just delivery. He has long been a structural member inside WINNER, contributing to choreography, stage language, and the loose-but-precise chemistry that separates the group from more rigid idol acts. Tracks like Really Really, EVERYD4Y, and his solo single FLAMENCO show how he can move between lightness, attitude, and club-minded energy without breaking the group's tone.

That versatility keeps him valuable in every era of WINNER. He is the member who often changes the temperature of a song or stage in small ways that matter, and that skill has aged well as the group has moved deeper into its catalog years.

WINNER
Rapper, Performance Director of WINNER
0 articles4 creditsDebut: August 12, 2014South Korean

Gallery

Discography

2024
MY TYPEEP
Solo Artist
2022
HOLIDAYMini Album
Full Group
2019
FLAMENCOSingle
Solo Artist
2014
2014 S/SAlbum
Full Group

Fans Also Ask

Who is Lee Seung-hoon in WINNER?
Lee Seung-hoon, also known as HOONY, is one of WINNER's rappers and a key performance architect inside the group. He first gained recognition through K-pop Star and later debuted with WINNER under YG Entertainment in 2014. He is especially known for choreography, stage detail, and a relaxed but precise rap style.
Did Lee Seung-hoon release solo music?
Yes. Lee Seung-hoon has released solo material alongside his work in WINNER, including <em>FLAMENCO</em> and later his first EP <em>MY TYPE</em>. His solo records lean into rhythm, personality, and performance-first energy, which makes sense given how central dance and stage construction have been to his role inside the group.
Why is HOONY important to WINNER's performances?
HOONY matters because he helps shape how WINNER moves, not just how it sounds. His choreography background and instinct for stage pacing give the group a looser, more stylish performance identity than many peers. That has been part of WINNER's appeal since debut, especially on songs that rely on groove and chemistry over heavy concept production.

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