The Pulse of K-Entertainment

Lee Seung-hoon
ArtistYG Entertainment

Lee Seung-hoon

Lee Seung-hoon (이승훈), better known as HOONY, is the lead rapper, main dancer, and choreographic engine of WINNER. He first broke into public view as a standout contestant on K-pop Star Season 1 in 2011, then joined YG Entertainment and debuted with WINNER in August 2014 after WIN: Who Is Next. That route matters because it made him a performer first, then an idol, not the other way around.

Inside WINNER, Seung-hoon's value has never been limited to rap. He has long been one of the group's main choreographic thinkers, shaping the loose, groove-heavy stage language that set WINNER apart from more rigid second- and third-generation boy-group performance styles. That instinct carries across releases from 2014 S/S and Really Really to the 2022 mini album HOLIDAY.

His solo catalog finally expanded in a serious way with the EP MY TYPE on July 15, 2024, following the earlier single FLAMENCO. After military service, he returned to the stage for WINNER's IN OUR CIRCLE concerts at Seoul's Olympic Hall in July 2025 and extended his performance lane with a run in the musical Dream High. The throughline is clear: Seung-hoon is one of the rare idol performers whose choreography, rap cadence, and stage intelligence all read as parts of the same creative identity.

WINNER
Rapper, Performance Director of WINNER
0 articles7 creditsDebut: August 12, 2014South Korean

Gallery

Discography

2024
MY TYPEEP
Solo Artist
2022
HOLIDAYMini Album
Full GroupWINNER
2019
FLAMENCOSingle
Solo Artist
2017
Really ReallySingle
Full GroupWINNER
2014
2014 S/SAlbum
Full GroupWINNER

Other Credits

2025
IN OUR CIRCLE ConcertConcert
WINNER Member
2023
Dream HighMusical
Cast Member

Fans Also Ask

Who is Lee Seung-hoon in WINNER?
Lee Seung-hoon, known as HOONY, is WINNER's lead rapper and main dancer. He first gained public attention through K-pop Star Season 1, then debuted with WINNER under YG Entertainment in August 2014 after winning the survival program WIN: Who Is Next.
When did HOONY release his solo EP?
HOONY released his first solo EP, MY TYPE, on July 15, 2024. The five-track project expanded on the performance-first identity he had already previewed through the 2019 solo single FLAMENCO and marked his first major standalone release after a decade with WINNER.
Did Lee Seung-hoon perform in a musical?
Yes. Lee Seung-hoon expanded into musical theater through Dream High in 2023. The role fit naturally with his strengths as a dancer and live performer, and it showed how his stage presence can travel outside idol-group promotions into scripted performance formats.
What happened at WINNER's IN OUR CIRCLE concert?
WINNER's IN OUR CIRCLE concerts ran from July 25 to 27, 2025 at Olympic Hall in Seoul. The shows marked the group's first live return in more than three years, with Lee Seung-hoon reuniting onstage with Kim Jin-woo and Kang Seung Yoon after military service.
Why is HOONY important to WINNER's performances?
HOONY is widely seen as one of the key choreographic minds inside WINNER. Beyond rapping, he helped shape the group's fluid stage language, giving their performances a more relaxed but still precise feel that became one of WINNER's clearest signatures over the years.

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