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Able C&C
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Able C&C

Able C&C is the Seoul beauty company behind Missha, one of the names that helped put K-beauty base makeup on global shelves. Its corporate identity still revolves around accessible beauty, but the bigger current story is how the company has used that legacy to stay competitive in a more crowded export market.

That comeback is showing up in the numbers. The company said first-quarter 2026 revenue reached 61.4 billion won, with international sales rising to 70 percent of total revenue and US sales up 230 percent year over year. Missha's renewed BB cream traction sits at the center of that push, giving Able C&C a cleaner read on how skincare-led makeup is traveling again.

For HITKULTR, Able C&C matters because it is the operational layer behind formulation, merchandising, and overseas channel expansion, not just a single hero product. That keeps it in the same competitive export conversation as Olive Young and larger Korean beauty systems such as Amorepacific.

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Fans Also Ask

What is Able C&C known for?
Able C&C is best known as the Korean beauty company behind Missha. The business built its reputation through accessible skincare and makeup, then stayed relevant by adapting those strengths for global export markets instead of relying only on legacy domestic road-shop momentum.
Does Able C&C own Missha?
Yes. Missha is Able C&C's flagship beauty brand and still the company's clearest public-facing asset. That relationship matters because Missha's product traction, especially in complexion categories, remains central to how Able C&C reasserts itself in the global K-beauty conversation.
Why is Able C&C back in the K-beauty export conversation?
Able C&C said first-quarter 2026 revenue reached 61.4 billion won, with international sales accounting for 70 percent of total revenue and US sales surging 230 percent year over year. Missha's BB cream revival helped power that jump as skincare-led makeup regained traction abroad.

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