ADOR

ADOR (어도어; short for All Doors One Room) is a South Korean record label founded in 2021 as an independent subsidiary of HYBE. The label was built by Min Hee-jin, who joined HYBE as Chief Brand Officer in 2019 and spun ADOR out of Source Music to launch a new artist development project. The label debuted NewJeans in July 2022. The group released "Attention" without advance promotion and became an instant phenomenon, redefining the aesthetics of fourth-generation K-pop with a Y2K-inflected visual language and an understated, addictive sonic palette. By 2024, NewJeans had accumulated multiple Circle Chart number ones, sold out arenas, and set streaming records across Spotify and Melon. The label entered crisis in 2024 when NewJeans publicly accused HYBE of mismanagement and Min Hee-jin of undermining group interests. Min Hee-jin was dismissed as CEO in August 2024; Kim Ju-young was appointed her successor. The five members of NewJeans announced the termination of their exclusive contracts in November 2024 and debuted under the name NJZ in February 2025. The situation shifted significantly by late 2025. In November 2025, ADOR confirmed that members Haerin and Hyein had agreed to resume activities under the label. After further negotiations, all five members expressed intent to return to ADOR by November 2025, with a group comeback targeted for 2026. Danielle's contract was subsequently terminated in December 2025, and as of early 2026, Minji, Hanni, Haerin, and Hyein remained in discussions with ADOR, with new music anticipated. The label operates from HYBE headquarters in Yongsan, Seoul.