ATTRAKT

ATTRAKT is the Seoul entertainment company behind FIFTY FIFTY, built around music production, artist management, and a global K-pop growth plan that the company spells out directly on its official site. The label was incorporated in June 2021 and positions itself around comfort, empathy, and communication rather than a pure volume play.

Founder and CEO Jeon Hong-jun has decades of production and promotion experience, and that history matters because ATTRAKT is not trying to read like a startup with one viral moment. The company uses FIFTY FIFTY as its clearest public proof of concept while developing a broader creative identity that blends music, content, and international rollout strategy.

Right now, ATTRAKT matters most because every move around Keena, Chanelle Moon, and the rebuilt FIFTY FIFTY lineup flows through the label. For a young company, that makes each comeback cycle both an artist moment and a live test of the agency itself.