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BEATS Entertainment
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BEATS Entertainment

BEATS Entertainment (비츠엔터테인먼트) is a South Korean independent hip-hop entertainment label founded in January 2021 in Gangnam, Seoul. Led by CEO KIGGEN, a veteran of the Korean underground hip-hop scene, the company was built to bring authentic rap and street-music production into the mainstream K-pop market.

The label gained its highest-profile foothold through a co-production partnership with DSP Media, launching YOUNG POSSE in October 2023. The collaboration gave the five-member girl group its sonic identity: sharp hip-hop production, uncompromising street aesthetics, and a refusal to chase the polished girl-crush formulas that saturate the 5th-generation landscape. BEATS Entertainment handles creative and production direction while DSP manages distribution and operations.

Through 2024 and into 2025, YOUNG POSSE built a consistent release cadence that expanded the group's fanbase both domestically and internationally. Their 2026 comeback single VISA, performed on Show Champion in February 2026, demonstrated continued creative momentum under BEATS' direction, with KIGGEN maintaining the label's signature blend of aggressive production and street-credible aesthetics. BEATS Entertainment has established itself as one of the more distinct and uncompromising creative voices operating behind the scenes in contemporary K-pop.

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Fans Also Ask

What artists are under BEATS Entertainment?
BEATS Entertainment co-manages YOUNG POSSE alongside DSP Media. The five-member girl group debuted in October 2023 under this joint arrangement. BEATS Entertainment, led by CEO KIGGEN, shapes the group's hip-hop production identity and creative direction.
Who founded BEATS Entertainment?
BEATS Entertainment was founded in January 2021 by KIGGEN, a well-known figure in South Korean underground hip-hop. The Seoul-based label was created to bring authentic hip-hop production into the K-pop industry, most notably through the co-production of YOUNG POSSE with DSP Media.
What is BEATS Entertainment's relationship with DSP Media?
BEATS Entertainment and DSP Media entered a co-production partnership in 2023 to launch YOUNG POSSE. Under this arrangement, DSP Media handles distribution, operations, and industry infrastructure, while BEATS Entertainment provides creative direction and hip-hop production expertise that defines the group's sound and visual identity.
What is KIGGEN's background as a producer?
KIGGEN is a South Korean rapper and producer with roots in the underground hip-hop scene. Before founding BEATS Entertainment, he produced tracks for major K-pop acts including VIXX, TWICE, Wanna One, and Shinhwa. That production pedigree directly informs YOUNG POSSE's sharp hip-hop aesthetic.
What does YOUNG POSSE's name mean?
YOUNG POSSE (영파씨) takes its name from the Latin word "posse" meaning "can do" or "possible." The group's name signals the belief that collective effort makes anything achievable -- a fitting ethos for a label whose identity is built on independent hip-hop ambition.

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