BEXCO

BEXCO is Busan's main exhibition and convention complex and one of the most important event venues in South Korea outside Seoul. The venue sits in Haeundae and is built to host major expos, conferences, concerts, and international business programming at a scale large enough to anchor national headline events.

That scale is exactly why G-Star keeps returning there. VisitKorea describes BEXCO as a large international exhibition and convention center with expansive halls, multipurpose spaces, and outdoor event capacity, which makes it a natural home for a convention that has to balance public spectacle with business infrastructure.

BEXCO matters on HITKULTR because Korean culture-business stories increasingly turn on venue logic as much as content logic. When an event wants to stage gaming, conferences, sponsor activations, and cross-industry programming in the same ecosystem, BEXCO is one of the few spaces in Busan built to absorb all of that at once.