COEX

COEX is one of Seoul's core event engines, the convention-and-exhibition campus that lets the city stage trade fairs, public festivals, corporate conferences, and pop-culture gatherings at real scale. Official COEX materials position the venue as a MICE-industry leader, while tourism references trace the complex back to its 1988 launch in Gangnam's Samseong-dong business district.

That institutional scale matters for culture coverage because COEX is not just a room-rental venue. It is where business infrastructure and public-facing fandom often meet, whether that means large exhibitions, brand showcases, or book events like the Seoul International Book Fair. In practical terms, COEX functions as one of the clearest physical hubs for how Seoul packages commerce, media, and mass-footfall cultural programming into a single site.