Brand
Dongwon F&B
Dongwon F&B (동원F&B) is a South Korean food company and subsidiary of the Dongwon Group, one of Korea's largest seafood and food conglomerates. Founded in November 2000 as a spinoff from Dongwon Industries' food division, the company is best known for Dongwon Tuna (동원참치), which launched in 1982 as the first canned tuna product in Korea and became the country's most recognized canned seafood brand. Dongwon Tuna was the first Korean canned tuna to reach 5 billion cans sold in 2014, with cumulative sales exceeding 6.5 billion cans since launch.
Beyond tuna, Dongwon F&B operates a broad portfolio of consumer food brands including Yangban laver and Korean traditional foods, Richam and Grilley processed meats, Denmark and Hej dairy products, health supplements, pet food, and the My Plant line of plant-based products launched in 2023. The company operates in global markets across the United States, China, and Southeast Asia under the Dongwon Group's stated philosophy of "good food is the best medicine." Annual revenue reached 4.48 trillion won (approximately $3.27 billion USD) in 2024, up 2.82% year over year.
In July 2025, Dongwon F&B officially announced Jin of BTS as the new global brand ambassador for Dongwon Tuna, leveraging his viral "Super Tuna" persona directly. A commemorative Jin gift set launched March 20, 2026, with Amazon US distribution timed to BTS's upcoming world tour.
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Fans Also Ask
What is Dongwon F&B known for?
Dongwon F&B is a South Korean food company best known for Dongwon Tuna (동원참치), one of Korea's most recognized canned seafood brands since 1982 and the first Korean canned tuna to reach 5 billion cans sold. A subsidiary of Dongwon Group, the company also produces Yangban laver, kimchi, processed meats, and plant-based products.
Who is Dongwon Tuna's K-pop ambassador?
In July 2025, Dongwon F&B announced Jin of BTS as the brand ambassador for Dongwon Tuna. The partnership leveraged Jin's viral Super Tuna persona, which had already made tuna a recurring motif in his public image. A commemorative Jin gift set launched in March 2026 with Amazon US distribution tied to BTS's world tour.
What brands does Dongwon F&B own?
Dongwon F&B owns Dongwon Tuna, Yangban (laver and traditional Korean foods), Richam and Grilley (processed meats), Denmark and Hej (dairy products), and My Plant (plant-based products). The company also produces health supplements and pet food, with products sold across Korea, the United States, China, and Southeast Asia.
How big is Dongwon F&B?
Dongwon F&B reported annual revenue of 4.48 trillion won (approximately $3.27 billion USD) in 2024, up 2.82% year over year. The company became a wholly-owned subsidiary of Dongwon Industries in 2025 following a shareholder vote. Cumulative Dongwon Tuna sales since 1982 have exceeded 6.5 billion cans.
When was Dongwon F&B founded?
Dongwon F&B was founded in November 2000 as an independent spinoff from Dongwon Industries' food division, after 18 years of operating as that company's food business unit. Its roots trace to 1982 when Dongwon Industries launched Korea's first canned tuna product under the Dongwon Tuna brand.
