EDEN Entertainment
EDEN Entertainment is a Seoul label and management company founded by Jo Hae-sung, the former JYP vice president whose résumé runs through major second- and third-generation K-pop growth cycles. That background still shapes the company. EDEN does not move like a mass-roster giant. It reads more like a focused build shop with mainstream training DNA.
The clearest expression of that strategy is ALL(H)OURS, the boy group that gave the company a sharper public identity after the 2024 debut. Through releases including ALL OURS, WITNESS, and Smoke Point, EDEN has pushed the group as a performance-first act with enough structure to grow into a longer-run catalog play.
EDEN became more notable in industry terms after receiving investment from JYP Entertainment in 2024. That backing did not erase its boutique feel, but it did signal that larger players saw value in the company's trainee development and artist-building approach.
