Label
EDEN Entertainment
EDEN Entertainment (이든엔터테인먼트) is a South Korean record label and entertainment agency established in 2019 by Jo Hae-sung, a former vice president of JYP Entertainment. Based in Seoul, the company operates as a family label of JYP Entertainment while maintaining its own distinct creative identity and artist roster.
Jo Hae-sung spent years at JYP overseeing some of the company's most impactful projects, working directly with artists including Rain, 2PM, Wonder Girls, 2AM, miss A, GOT7, TWICE, DAY6, Stray Kids, and ITZY. That deep experience informed his vision for EDEN: a boutique creative home where artists could develop with greater personal investment and artistic freedom than the larger label structure typically allows.
In mid-2024, JYP Entertainment invested 3.1 billion KRW in EDEN Entertainment, deepening the formal partnership between the two companies. By January 2025, EDEN and its flagship act ALL(H)OURS were officially added to JYP's YouTube channel as a family label -- a signal of the growing institutional confidence in EDEN's trajectory.
EDEN's flagship act is ALL(H)OURS, a 7-member boy group that debuted in January 2024 as the first Korean idol group to debut that year. The group quickly emerged as one of the more artistically ambitious acts in the K-Pop class of 2024, built around live performance intensity and a cinematic dark-concept visual identity. ALL(H)OURS have referred to Stray Kids, Seventeen, and Jungkook as role models, and Eden Entertainment itself has been nicknamed the cousin label of JYP by fans.
Veteran singer-songwriter Baek A Yeon is also on the EDEN roster, having joined ahead of her 2021 material. The company model prioritizes depth over volume -- a smaller artist pool, hands-on development per act, and a production philosophy that rewards patience.
Fans Also Ask
What is EDEN Entertainment?
EDEN Entertainment (이든엔터테인먼트) is a South Korean record label and entertainment agency founded in 2019 by Jo Hae-sung, a former vice president of JYP Entertainment. It operates as a family label of JYP, combining major-label infrastructure with a boutique creative philosophy focused on fewer artists developed with greater personal investment.
Who founded EDEN Entertainment and what is his background?
Jo Hae-sung founded EDEN after a long career at JYP Entertainment, where he was involved in managing and developing some of the company's biggest acts, including Rain, 2PM, Wonder Girls, 2AM, miss A, GOT7, TWICE, DAY6, Stray Kids, and ITZY. That deep experience shaped his vision for EDEN as an artist-first creative home.
Who are EDEN Entertainment's artists?
EDEN's flagship act is ALL(H)OURS, a 7-member boy group that debuted in January 2024 as one of the most anticipated K-pop debuts of the year. Veteran singer-songwriter Baek A Yeon is also on the EDEN roster. The company model prioritizes a small roster of artists developed with depth and patience.
How is EDEN Entertainment connected to JYP Entertainment?
EDEN operates as a JYP family label. In mid-2024, JYP Entertainment invested 3.1 billion KRW into EDEN. By January 2025, ALL(H)OURS and EDEN were officially added to JYP's YouTube channel, signaling growing institutional support. Fans have nicknamed EDEN the cousin label of JYP.
What is the creative philosophy behind EDEN Entertainment?
EDEN prioritizes depth over volume: a smaller artist pool, hands-on development per act, and a production approach that rewards patience. ALL(H)OURS were built around live performance intensity and a cinematic dark-concept visual identity, with Stray Kids, Seventeen, and Jungkook cited as role models by the group.
