The Pulse of K-Entertainment

Hogiroun Company
Agency

Hogiroun Company

Hogiroun Company (호기로운컴퍼니) is a Seoul-based talent agency founded in 2024, focused on actor management. The name translates loosely to bold or adventurous in Korean, a fitting identity for a boutique agency that represents emerging and established Korean acting talent with an eye for character-driven projects.

The agency gained industry attention in March 2026 when Dreamcatcher's Gahyun officially signed with Hogiroun Company under the acting stage name Lee Seo Yul (이서율). Gahyun, the youngest member of the rock-concept girl group Dreamcatcher, announced a dedicated pivot to acting after nearly a decade as an idol, marking one of K-pop's more notable entertainment transitions of the year.

Hogiroun Company positions itself as an actor-first boutique label rather than a large multi-roster agency, prioritizing project quality and long-term career development over volume. The agency operates an active social media presence at @hogirouncompany and maintains transparency with its artist roster via regular announcements on X and Instagram.

1 articles1 artistshogiroun.com

Gallery

Photo: Robbie Klinkenbeekx, CC BY-SA 4.0, via Wikimedia Commons

Artists & Groups

Lee Seo Yul
Lee Seo YulActor
Debut 2017

Fans Also Ask

What is Hogiroun Company?
Hogiroun Company (호기로운컴퍼니) is a Seoul-based South Korean talent agency founded in 2024. The name means bold or adventurous in Korean. The agency focuses on actor management and represents artists transitioning into or focused on acting careers.
Who is signed to Hogiroun Company?
Hogiroun Company's most prominent signed artist is Lee Seo Yul (이서율), the acting stage name of Gahyun from the K-pop group Dreamcatcher. Gahyun signed with the agency in March 2026 to focus on her acting career.
Why did Gahyun sign with Hogiroun Company?
Dreamcatcher's Gahyun, the group's youngest member, announced in March 2026 that she is dedicating herself to acting under the stage name Lee Seo Yul. She signed with boutique agency Hogiroun Company to support this career pivot after nearly 9 years as an idol.
What does the name Hogiroun mean?
Hogiroun (호기로운) is a Korean adjective meaning bold, adventurous, or spirited. The name reflects the agency's philosophy of taking bold career moves and supporting artists who pursue challenging, character-driven creative paths.
How can I follow Hogiroun Company?
Hogiroun Company is active on X at @hogirouncompany and on Instagram at @hogirouncompany. The agency uses these channels to announce new signings and project updates for its artists.
Is Hogiroun Company a large agency?
No. Hogiroun Company is a boutique agency founded in 2024 that focuses on a selective roster of actors. It positions itself as a long-term career development partner rather than a high-volume management operation.

Latest Articles

Lee Seo Yul official profile photo from Hogiroun Company signing announcement March 2026
Film & TV5 min read

Dreamcatcher's Gahyun Rebrands as Lee Seo Yul, Signs with Acting Agency Hogiroun Company

Dreamcatcher maknae Gahyun has signed with Hogiroun Company and will promote as actress Lee Seo Yul, one year after parting with Dreamcatcher Company while continuing group activities.

PakMarch 24, 2026
3🔥00