Innit Entertainment

Innit Entertainment (이닛 엔터테인먼트) is a South Korean entertainment company established in 2024 as an independent label under JYP Entertainment. Where JYP focuses on its flagship groups, Innit was designed to develop solo artists and performers with backgrounds outside the conventional idol pipeline, including actors, contemporary dancers, and musicians rooted in traditional Korean arts. The label came to prominence through its sponsorship of KBS2's The Ddanddara audition show, which sought talent beyond K-pop idol training. The top five finalists -- Na Yeong-joo, An Young-bin (Youngbin), YU (Kawasaki Yu), Lee Song-hyun, and Jo Hye-jin -- signed exclusive contracts with Innit in January 2025. The label subsequently signed additional artists including Park Yoon Ho, Lee Hyun Jun, Kim Byeo Ri, and Choi Jong Won. Innit's first duo, dodree (도드리), debuted on January 21, 2026, with the digital single "Just Like a Dream." The group pairs Na Yeongjoo, a gukak vocalist, with Lee Songhyun, a contemporary dancer. Their debut fuses K-pop production with traditional Korean musical sensibility -- gugak aesthetics layered over idol-adjacent arrangements. JYP Entertainment amplified the project across its official social channels ahead of launch, signaling the parent company's investment in Innit's crossover positioning. Youngbin launched as Innit's first solo act in 2025. Her debut marked the label's first traditional solo rollout, contrasting with dodree's experimental pairing. Together, Innit's roster reflects a deliberate effort to find new commercial lanes for talent that mainstream idol agencies would typically pass on.