The Pulse of K-Entertainment

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Manta

Manta is Ridi's global reading product, built to keep English-language fandom inside one story ecosystem instead of pushing overseas readers into scattered licensing channels. The platform launched globally in 2020, then expanded beyond webcomics by adding serialized web novels in December 2025 and manga in spring 2026. That shift matters because it turns Ridi's international storefront into a broader multi-format funnel rather than a single-medium export app.

Ridi's April 2026 corporate release said Manta has reached 19 million cumulative downloads across 175 countries while running a hybrid model that combines subscriptions with single-title purchases. That scale gives Manta real weight in the same upstream IP race where Naver Webtoon and KakaoPage try to identify which reader behavior can later fuel bigger adaptation demand.

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What is Manta?
Manta is Ridi's global digital reading platform focused on webtoons, serialized web novels, and manga. It launched internationally in 2020 and has since become the company's main English-language product layer, giving overseas readers one app where they can move across multiple formats instead of relying on piecemeal licensing.
How big is Manta outside Korea?
Ridi's April 2026 corporate release said Manta has reached 19 million cumulative downloads across 175 countries. That scale matters because it shows the service is no longer a niche export experiment. It is large enough to function as a real international storefront for Korean-origin story IP and adjacent licensed catalog growth.
Why did Manta add novels and manga?
Manta added serialized web novels in December 2025 and manga in spring 2026 because Ridi wants one platform where readers can move between formats without leaving the ecosystem. That all-in-one structure helps the company protect attention when one format cools, while also giving strong source-text titles a cleaner path into broader global discovery.

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