PEACEMINUSONE

PEACEMINUSONE is the fashion project most closely associated with G-Dragon's wider visual world. What started in 2016 as a founder-led label grew into a brand with its own iconography, its own retail language, and a daisy logo that now reads instantly across K-fashion and global streetwear. It has always felt less like celebrity merch and more like a design extension of how G-Dragon thinks about image, disruption, and controlled imperfection.

The turning point came through Nike. The Para-noise Air Force 1 line gave PEACEMINUSONE a product strong enough to matter outside fandom and positioned the label as a genuine force in sneaker culture. That reach has kept the brand active through apparel, accessories, pop-up releases, and carefully rationed drops that preserve scarcity instead of flooding the market.

Its relevance has only grown during the current comeback cycle around Galaxy Corporation and EMPIRE, because every new wave of attention around G-Dragon sends fresh traffic back to the label's archives, symbols, and collaborations. PEACEMINUSONE still works best when it stays selective. That selectiveness is exactly why it continues to hold real design equity instead of fading into a one-era side project.