Fashion
PEACEMINUSONE
PEACEMINUSONE is the fashion label founded by G-Dragon and longtime creative collaborator Gee-Eun in October 2016. The name derives from a philosophical proposition: that true peace is achieved not by addition but by removal, subtracting one disruptive element to arrive at something cleaner and more essential. It is a framework that reflects G-Dragon's broader creative methodology, applied consistently across every product category the brand has entered.
The label launched with a signature daisy motif that became one of the most recognizable symbols in the streetwear-adjacent K-pop fashion space. PEACEMINUSONE produces clothing, accessories, shoes, and headphones. The brand's most commercially significant collaboration has been its ongoing relationship with Nike: the PEACEMINUSONE x Nike Air Force 1 Para-Noise series generated major resale market activity, with the Para-Noise design featuring G-Dragon's ink illustration printed beneath a white overlay that wears away with use to reveal the artwork underneath. Bella Hadid has been photographed in PEACEMINUSONE pieces on multiple occasions.
In 2017, the brand expanded its physical presence through pop-up stores in Seoul, Miami, Osaka, and Hong Kong, timed to G-Dragon's Act III: Motte solo world tour. In 2022, the brand partnered with additional fashion collaborators. In 2025, PEACEMINUSONE extended into food and beverage via CU convenience stores with the G-Dragon Highball release. A limited-edition collaboration with Oxford titled "818 BLOOM" launched on World Peace Day, September 21, 2025, with G-Dragon involved in the concept and design process. Also in 2025, a CDG x G-Dragon collaboration dropped December 24, commemorating the Ubermensch world tour, the first major joint release with COMME des GARCONS.
As of 2026, the brand continues under G-Dragon's active creative direction following his return to music under Galaxy Corporation.
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Fans Also Ask
Who founded PEACEMINUSONE?
PEACEMINUSONE was founded by G-Dragon (Kwon Ji-yong) and his longtime creative collaborator Gee-Eun in October 2016. The brand grew out of G-Dragon's personal aesthetic and his deep interest in the intersection of fashion, art, and music.
What does the PEACEMINUSONE name mean?
The name is a philosophical proposition: true peace is achieved not through addition, but by subtraction -- removing one disruptive element to arrive at something cleaner and more essential. It reflects G-Dragon's minimalist creative philosophy.
What type of brand is PEACEMINUSONE?
PEACEMINUSONE is a fashion and lifestyle label rooted in streetwear and art direction. The brand produces apparel, accessories, and collaborations that reflect G-Dragon's signature aesthetic -- deconstructed, high-concept, and culturally cross-referential.
Has PEACEMINUSONE collaborated with other brands?
Yes. PEACEMINUSONE has collaborated with Nike on several limited-edition Air Force 1 releases, most notably the Nike AF1 Para-Noise series (2018, 2020), which sold out globally and became some of the most sought-after sneakers in K-pop crossover fashion.
