ScreaM Records

ScreaM Records is SM Entertainment's dance-music label, launched in January 2016 to push the company's sound beyond standard idol title-track cycles and deeper into club culture, remix culture, and live DJ programming. SM's Labels In Company page frames the imprint around musical diversification, while the dedicated ScreaM site sharpens that identity with the line DANCE HARD, SCREAM LOUD! and a visual language built for electronic music first.

The label's most recognizable engine is the iScreaM remix series, but that is only part of the job. ScreaM also handles DJ and producer management, original dance releases, and offline events that treat SM's catalog as raw material for festival-facing reinterpretation. Inside SM's in-house label structure, it works as the electronic counterweight to brands like SM Classics, giving the company a more direct route into EDM culture.

On HITKULTR, ScreaM Records matters because it shows how a major K-pop company can build a label around producers and dance-floor energy without losing the commercial advantages of a larger catalog system. It is not just a remix desk. It is a distinct operating lane inside SM.