SLL

SLL (에스엘엘), formerly JTBC Studios, is a South Korean drama production, distribution, and talent management company that operates as a subsidiary of the JoongAng Group. Originally established as Cyber JoongAng in 1999, the company rebranded to JTBC Studios in 2020 before adopting the name SLL in 2023. The acronym stands for "Stories Lead Life," derived from the company's production house Studio LuluLala. Under CEO Yun Ki-yun (appointed March 2024), SLL has become one of Korea's most prolific content studios. The company's production roster includes global hits across multiple platforms: The World of the Married, My Liberation Notes, Extraordinary Attorney Woo, and Cleaning Up for JTBC, alongside Netflix originals. In 2024, the culinary competition series Culinary Class Wars became a global hit on Netflix, drawing international viewers and sparking widespread discourse. A second season entered production in 2025. Also in 2025, The Summer I Turned Pretty Season 3, produced by SLL's US label wiip, debuted on Prime Video in July. SLL operates a sprawling network of subsidiaries including Drama House Studio, Film Monster, Production H, Climax Studio (formerly Lezhin Studio), and the US-based wiip (founded by former ABC president Paul Lee, acquired 2021). wiip produced HBO's Mare of Easttown (2021) and Apple TV+'s Dickinson. In December 2024, SLL partnered with YG Plus to launch UNCORE, a new music label. The company also signed an MOU with Japan's TV Asahi in May 2024 for joint content development. Headquartered in Sangam-dong, Mapo-gu, Seoul, SLL's majority shareholder is Contentree JoongAng (50.97%), with JTBC holding 5.61%. The studio's expansion from a domestic broadcaster's content arm into a global production powerhouse mirrors the broader Korean Wave's trajectory. SLL's content has been distributed through Netflix, Disney+, and Prime Video, and the studio competes alongside Studio Dragon and CJ ENM as one of Korea's top drama producers.