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Viu
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Viu

Viu is a pan-regional streaming platform built to move Asian television, film, and originals across multiple territories instead of treating each market as a separate silo. Under PCCW Media, the service runs a dual model with both an ad-supported free tier and a premium subscription tier, while mixing licensed programming with in-house Viu Original productions.

That market design is exactly why the brand matters in K-entertainment. Viu operates across Asia, the Middle East, and Africa, and the company says it was serving more than 13.8 million premium subscribers in the first half of 2025. The platform also stretches beyond passive viewing through Viu Scream Dates, its multi-market fan-meet business, which turns screen-first demand into live-event revenue and artist access.

The business widened again in June 2023, when PCCW and CANAL+ formed a partnership around Viu's next growth phase. That detail matters because it reinforces the platform's position as more than a regional catch-up service. Viu now sits as one of the clearer multi-market pipelines for Asian screen culture, with direct relevance to how Korean entertainment travels beyond its home market.

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Fans Also Ask

What is Viu?
Viu is a pan-regional video streaming service operated under PCCW Media that offers Asian drama, films, variety, and Viu Original productions. It runs on both ad-supported and premium subscription tiers, which helped it scale across multiple territories instead of relying on a single-market rollout model.
Where is Viu available?
Viu describes itself as available across Asia, the Middle East, and Africa. That regional spread is one of the platform's main differentiators because it gives Korean and Asian entertainment titles a wider release lane beyond domestic broadcast and a few global US-centric streamers.
Does Viu only license shows?
No. Viu also produces originals under the Viu Original banner while continuing to license drama, film, and variety programming from major content partners. That hybrid model matters because it lets the platform operate as both a distributor and a content investor inside regional entertainment markets.

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