Viu

Viu is a pan-regional OTT streaming platform built to move Asian television, film, and originals across multiple markets instead of treating them as single-country exports. Under PCCW Media, the service runs a dual free-plus-premium model and pushes both licensed titles and in-house Viu Original productions across Asia, the Middle East, and Africa.

What makes the brand matter in K-entertainment is distribution scale. Viu has become one of the recurring homes for Korean drama and variety viewers outside the domestic broadcast window, sitting in the same discovery conversation as Viki while also intersecting with the wider ecosystem around tvN and talent-led titles starring names like Kim Hye-yoon, Dex, and Yum Jung-ah.

The company also matters because it is not only a storefront. Viu keeps investing in event extensions, regional originals, and fan-facing marketing that make the service feel more like a K-content network than a passive library. That is why its footprint keeps showing up in regional entertainment conversations well beyond simple app distribution.