Label
VLACKSQUAD
VLACKSQUAD is an independent South Korean music label founded in 2026, built around hip-hop, R&B, and emotionally driven pop. The label launched with a stated commitment to artistic freedom and long-term artist development, positioning itself as an alternative to the major agency system that dominates K-entertainment.
On March 10, 2026, VLACKSQUAD announced its first signed artist: former B.A.P member Zelo (Choi Jun-hong). The announcement arrived with a striking set of black-and-white profile images showcasing Zelo's transformation from idol rapper to vocal-focused pop artist. The label recruited Zelo specifically for his distinct musical voice and creative potential, emphasizing his pivot toward a more emotion-driven artistic direction.
Zelo's first release under VLACKSQUAD, the pre-release single 'Cola Comigo,' is designed to introduce a new chapter of his artistry. Rather than relying on production complexity, the track centers his voice and the raw communication of feeling, presenting a refined, focused musical identity ahead of a full album release.
VLACKSQUAD operates with a boutique philosophy: fewer releases, higher quality, longer timelines. The label has outlined fan concert activities and new music for Zelo throughout 2026, with schedules to be announced progressively through official channels.
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What kind of music does VLACKSQUAD focus on?
VLACKSQUAD is a music label focused on hip-hop, R&B, and pop. The company emphasizes artistic freedom and aims to provide an environment where artists can freely express their musical identity.
Who are the artists under VLACKSQUAD?
As of March 2026, former B.A.P member ZELO is VLACKSQUAD first and only signed artist. The label recruited him post-military discharge to help launch its presence in the K-pop industry.
When was VLACKSQUAD founded?
VLACKSQUAD officially launched in 2026. The label announced its first artist, ZELO, on March 10, 2026, marking its entry into the K-entertainment music scene.
What is ZELO doing under VLACKSQUAD?
ZELO is preparing multiple activities including a fan concert and new music releases. He is positioning himself as a vocal and emotion-driven pop artist, showcasing a fresh artistic direction distinct from his B.A.P rapper image.
What is VLACKSQUAD label philosophy?
VLACKSQUAD operates as a boutique label prioritizing long-term artistic growth and creative freedom over rapid commercialization. The company was founded as an alternative to the major agency system, giving artists more autonomy over their careers.
