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Wild Entertainment Group
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Wild Entertainment Group

Wild Entertainment Group, styled as WILD, is a Singapore-based hybrid company spanning artist management, releases, media production, and marketing. Its official site positions the business as a cross-functional operator built to connect talent, campaigns, and content across Southeast Asia, South Korea, and the United States rather than staying inside one narrow label lane.

That hybrid model is the point. WILD does not only sign artists and wait for music cycles to carry the company. It also runs Agency by WILD, a marketing arm the company says has delivered hundreds of campaigns across Instagram, TikTok, and YouTube since 2022. That gives the group a wider commercial footprint than a roster-only label and helps explain why it can move between artist work, branded partnerships, and social strategy without breaking its identity.

The company's mission statement is equally direct: connect Asian-American artists and talent worldwide with a focus on Southeast Asia, South Korea, and the United States. That regional logic matters on HITKULTR because WILD reflects how a newer entertainment business is actually built now. It is not just a label. It is an operating hub designed for releases, creator economies, and campaign work to reinforce each other.

WILD's 2025 Singapore SME 500 recognition also signals that the business has moved beyond early startup framing into a more established regional player. With acts including Sorn in its orbit and a marketing division tied to platform-era brand work, WILD sits at the intersection of music, creator strategy, and entertainment services.

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Gallery

Sorn (Chonnasorn Sajakul), WILD artist and former CLC member, at M! Countdown mini fan meeting (Jan 9, 2020). KATV / CC-BY

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Fans Also Ask

Who founded Wild Entertainment Group?
Wild Entertainment Group was founded by Leonard Lim in 2020. From the start, the company was positioned as more than a conventional music label, combining artist management, releases, media production, marketing, and partnership work into one entertainment-focused business structure.
What kind of company is Wild Entertainment Group?
WILD describes itself as a hybrid management, record label, media production, and marketing company. In practice, that means it works across artist careers, branded campaigns, social strategy, and release support instead of staying limited to a single-function agency model.
What is Agency by WILD?
Agency by WILD is the company's influencer-marketing division. According to WILD's official site, the unit has delivered hundreds of campaigns across Instagram, TikTok, and YouTube since 2022 while also handling social strategy, channel management, and content production for brand clients.
Where is Wild Entertainment Group based?
Wild Entertainment Group is based in Singapore and works across Southeast Asian and Korea-facing entertainment activity. That regional footing helps explain why the company shows up in music, creator, and partnership conversations at the same time rather than operating like a purely domestic K-pop agency.

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