World Vision

World Vision is an international humanitarian aid, development, and advocacy organisation founded in 1950. Operating in nearly 100 countries, it focuses primarily on the wellbeing of children, families, and communities facing poverty and injustice. World Vision Korea (월드비전) has been ranked the number one NGO brand power in South Korea for five consecutive years from 2021 to 2025, making it the country's most recognised and trusted international humanitarian organisation.

The Global 6K for Water is World Vision's most recognised annual campaign -- a worldwide virtual and in-person walking and running event in which participants cover 6 kilometres, the average distance children in parts of sub-Saharan Africa walk daily to collect water, to raise funds for clean water infrastructure in low-income regions. In March 2026, ATEEZ leader Kim Hong-joong (Hongjoong) was appointed honorary global ambassador for the campaign. The appointment formalised three years of personal involvement Hongjoong had maintained with the initiative since 2023, during which he made several private donations to the cause before becoming its public face. His fanbase, the ATINY community, has mobilised substantial support through Hongjoong's advocacy, raising awareness of the campaign internationally.

World Vision Korea has a longstanding history of K-pop partnerships. Previous campaigns have featured BTS, whose fanbase ARMY collectively donated over KRW 8.9 billion (approximately USD 6.6 million) to World Vision Korea over a sustained period, making them one of the organisation's most impactful partner communities. The Korea office also runs child sponsorship programmes, emergency relief efforts, and community development initiatives across Asia, Africa, and Latin America. Supporters can participate in the Global 6K for Water event annually, with proceeds directed toward sustainable clean water access projects.