The Pulse of K-Entertainment

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#Beauty

3 articles

Jang Wonyoung of IVE in the Miu Miu Miutine beauty campaign for Japan and South Korea
K-Beauty6 min read

IVE's Wonyoung Is Now the Face of Miu Miu Beauty in Japan and South Korea

IVE's Jang Wonyoung has been named the beauty ambassador for Miu Miu in Japan and South Korea, fronting the Miutine Eau de Parfum campaign. The April 2026 appointment deepens a four-year relationship with the Italian house. Emma Corrin serves as Miutine's global face; Wonyoung takes the dedicated Japan and Korea role.

PakApril 2, 2026
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Seol In-ah Renews as Alma Korea Ambassador, Takes Campaign to Six Asian Markets.
K-Beauty4 min read

Seol In-ah Renews as Alma Korea Ambassador, Takes Campaign to Six Asian Markets

South Korean actress Seol In-ah has renewed her brand ambassador contract with medical aesthetics brand Alma Korea and will front an integrated six-country campaign across Asia through 2026.

PakMarch 21, 2026
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Liz in TONYMOLY The Sparkle of Liz campaign
K-Beauty4 min read

IVE's Liz Named TONYMOLY Global Ambassador as K-Beauty Bets on the Liz Effect

TONYMOLY has named IVE's Liz as its new global brand ambassador ahead of the label's 20th anniversary. Days after releasing REVIVE+ to massive chart success, Liz is now the face of one of K-beauty's most recognizable names.

PakFebruary 27, 2026
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