Tag
#Fashion
4 articles
K-Fashion5 min read
Jennie Is Ray-Ban's New Global Ambassador. This Fit Was Obvious.
Jennie is Ray-Ban's new global brand ambassador, giving the heritage eyewear label one of K-pop's most naturally bankable fashion figures.
PakApril 10, 2026
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K-Fashion3 min read
EXO's Kai Named LACOSTE Korea Brand Ambassador
LACOSTE Korea has appointed EXO's Kai as its newest brand ambassador. The partnership deepens a collaboration that began at the FW25 Paris fashion show.
HITKULTRFebruary 28, 2026
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K-Fashion3 min read
Changbin of Stray Kids Named Autry's First Global Brand Ambassador
The Stray Kids rapper and producer becomes the first K-pop artist to front the Italian-American sneaker brand, anchoring Autry's spring 2026 campaign.
EllaFebruary 27, 2026
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K-Fashion4 min read
Rosé Brought K-Pop to Levi's Super Bowl Moment
BLACKPINK's Rosé is Levi's newest global ambassador, starring in the brand's Super Bowl campaign. Here is what the 'Behind Every Original' moment means for K-pop's fashion empire.
PakFebruary 27, 2026
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