Tag
#Korean Beauty
2 articles
K-Beauty4 min read
Seol In-ah Renews as Alma Korea Ambassador, Takes Campaign to Six Asian Markets
South Korean actress Seol In-ah has renewed her brand ambassador contract with medical aesthetics brand Alma Korea and will front an integrated six-country campaign across Asia through 2026.
PakMarch 21, 2026
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K-Beauty6 min read
TirTir Is the Hottest Beauty Brand of 2026, and It Says Everything About K-Beauty's Global Moment
A Korean cushion foundation brand just scored a perfect 10/10 on the Cosmetify Index, dethroning Huda Beauty, Kylie Cosmetics, and every Western giant in its path. TirTir's rise is the clearest signal yet that K-Beauty is no longer a niche. It's the new center of gravity.
HITKULTRFebruary 24, 2026
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