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Olive Young Town storefront with bright green branding and product displays inside a glass-front retail building

Olive Young's first U.S. stores are turning California into K-beauty's next battleground

Olive Young's May 2026 California opening is bigger than two new stores. It pairs Pasadena and Century City retail with a Sephora rollout and a U.S. logistics hub, turning K-beauty's next growth fight into a real-world retail test.

PakMay 4, 2026

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