DEAN

DEAN (딘), born Kwon Hyuk (권혁), helped define the Korean alternative R&B lane before most of the market had language for it. He writes, produces, and performs with a level of restraint that made 130 Mood: TRBL feel less like a debut and more like a world arriving fully formed.

He broke out as a songwriter before stepping forward under his own name, then turned songs such as I'm Not Sorry, instagram, and DIE 4 YOU into proof that Korean R&B could carry both pop reach and underground credibility at once. As the founder and creative center of the you.will.knovv orbit, he has also helped shape a wider scene that includes artists such as TABBER.

That long-tail influence is why his live returns still land hard. A 2026 booking at Summer Sonic reinforces how durable his catalog is, even without a rush to flood the market. DEAN's page on HITKULTR tracks the records, collaborations, and live moments that explain why his name still functions as a quality mark across Korean alt-pop and R&B.