The Pulse of K-Entertainment

Haum
ArtistStarship Entertainment

Haum

Haum (하음), born Kwak Ha-eum (곽하음) on November 14, 2006, in Dongdaemun-gu, Seoul, is the kind of member who makes a five-person group feel like ten. As vocalist, rapper, and dancer in KiiiKiii, the girl group under Starship Entertainment, she debuted in March 2025 with their EP Uncut Gem and immediately established herself as the group's most versatile performer. Before KiiiKiii, Haum studied acting at Lila Art High School and trained at Dream Vocal Academy. Her childhood dream was ballet, but learning K-pop choreography pulled her into the idol pipeline. Her first audition song was Lee Hi's "1,2,3,4." That versatility is not decorative. Haum switches between singing and rapping within the same track, and her dance execution keeps pace with dedicated performance members. On KiiiKiii's pre-release single "I Do Me" and follow-up "Dancing Alone," she demonstrated a range that most rookie idols spend years developing. The group's second EP Delulu Pack (2026) pushed further, with title track "404 (New Era)" giving Haum more room to flex across all three lanes. "I Do Me" won KiiiKiii their first music show trophy on Show! Music Core in April 2025. Haum has already caught the fashion world's attention. Harper's Bazaar Korea, Allure Korea, and AR Magazine have all featured her, praising the Y2K aesthetic she brings to her visual identity. She appeared as a special MC on Inkigayo in April 2025, and KiiiKiii's commercial portfolio now includes KakaoBank, Burger King Korea, Thursday Island, New Era, and a Seoul Color ambassadorship. At 19, she is building a profile that positions her as KiiiKiii's anchor in a 5th-gen landscape where specialization is the norm.
1 articles12 creditsDebut: March 24, 2025South Korean

Gallery

KiiiKiii, October 2025 / CC BY 3.0 / TV10 via Wikimedia Commons

Discography

2026
Delulu PackEP
Member
2026
404 (New Era)Single
Member
2025
Uncut GemEP
Member
2025
I Do MeSingle
Member
2025
Dancing AloneSingle
Member
2025
To Me From Me (Prod. Tablo)Single
Member

Filmography

2025
Inkigayo (SBS)Variety Show
Special MC

Brand Partnerships

2026
Seoul Color AmbassadorEndorsement
Group
2026
New Era CapEndorsement
Group
2025
KakaoBank MiniEndorsement
Group
2025
Burger King KoreaEndorsement
Group
2025
Thursday IslandEndorsement
Group

Fans Also Ask

What is Haum's role in KiiiKiii?
Haum (하음) serves as vocalist, rapper, and dancer in KiiiKiii, the five-member girl group from Starship Entertainment. Known for her expressive stage presence and emotional delivery, she has become the group's most popular member by fan bias counts since their debut in early 2025.
When did KiiiKiii debut?
KiiiKiii officially debuted on February 24, 2025, with the digital single "I Do Me," following months of pre-debut content. Their first extended play, UNCUT GEM, dropped on March 24, 2025. The group won their first music show with "I Do Me" just 12 days after debut, a remarkable achievement for a new act.
What is Haum's real name and background?
Haum's real name is Kwak Ha-eum (곽하음). Born on November 14, 2006, in Dongdaemun-gu, Seoul, she was the fourth member revealed during KiiiKiii's pre-debut introduction period (December 9, 2024). Hollywood Reporter described her as expressive in both her rap delivery and dance style ahead of the group's launch.
What is KiiiKiii's fandom name and its meaning?
KiiiKiii's official fandom is TiiiKiii (티키), drawn from the concept of "Tiki-taka" -- the back-and-forth chemistry between players. It symbolizes the mutual harmony between KiiiKiii and their fans, imagining them as close friends who always match each other's energy and share genuine laughter together.
What has KiiiKiii released since their debut EP?
After UNCUT GEM (March 2025), KiiiKiii dropped the digital single Delulu Pack and followed with their second EP 404 (New Era) in 2026. The group's discography blends polished K-pop pop with rock-leaning production and alt-pop textures, reflecting Starship's investment in developing a sonically distinctive new act.

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