KISS OF LIFE

KISS OF LIFE (키스 오브 라이프) arrived in July 2023 with a cleaner point of view than most fourth-generation girl groups. Under S2 Entertainment, Julie, Natty, Belle, and Haneul built the team around live-vocal confidence, retro R&B instincts, and a performance style that feels closer to pop-star staging than factory-line idol polish.

The catalog backed the concept fast. The self-titled debut EP and Born to Be XX gave the group an early identity, while Midas Touch and Lose Yourself proved they could turn a strong visual thesis into repeatable records. By the time 224 and the Japan-facing TOKYO MISSION START landed in 2025, KISS OF LIFE had already moved beyond rookie intrigue and into the higher-pressure tier where every comeback is expected to travel globally.

What keeps the group relevant is not just concept discipline. KISS OF LIFE sells the songs onstage. The members bring distinct tones, a credible performance line, and enough personality to keep the retro framing from feeling nostalgic for its own sake. In the current market, that mix makes them one of the sharper girl-group brands built outside the biggest agency system.