ArtistBGBG Records
So!YoON!
Hwang So-yoon (황소윤), born May 23, 1997, is a South Korean indie singer-songwriter, guitarist, and producer performing under the stage name So!YoON! (솔룬). She is the founding leader and sole remaining member of acclaimed indie rock band Se So Neon (새소년), formed in 2016, while maintaining a parallel solo career under BGBG Records since 2019.
Her solo discography opens with the self-titled EP So!YoON! (2019) and full-length debut Episode 1: Love (2023), critically recognized for its synthesis of alt-pop and indie rock. Her profile expanded significantly through a collaboration with RM of BTS on Smoke Sprite, included on his 2023 album Right Place, Wrong Person, introducing her to a global K-pop audience. She has since appeared as a featured artist on Hoshi X Woozi Pinocchio (Beam, 2025) and ENHYPEN No Way Back (2026).
Se So Neon released their debut full-length album Now on August 15, 2025, extending So!YoON! artistic reach from solo chamber pop into a fuller rock band format.
So!YoON! was named Fender's Global Artist of the Year in 2020, recognizing her influence in independent guitar-driven music. In September 2024, she appeared at the Alexander McQueen Spring/Summer 2025 show during London Fashion Week, marking her crossover profile in fashion. Her international distribution for solo work is handled by AWAL (Sony Music).
1 articles5 creditsDebut: April 15, 2019South Korean
Gallery
Hwang So-yoon in 2025 / Yuna6 CC BY-SA 4.0 via Wikimedia Commons
Discography
2026
No Way Back (ENHYPEN)Single
Featured Artist
2025
Now (Se So Neon)Album
Band Leader
2025
Pinocchio (Beam - Hoshi X Woozi)Single
Featured Artist
2023
Episode 1: LoveAlbum
Solo Artist
2019
So!YoON!EP
Solo Artist
Fans Also Ask
Who is So!YoON!?
So!YoON! is the stage name of Hwang So-yoon (황소윤), a South Korean indie singer-songwriter, guitarist, and producer born May 23, 1997. She leads indie rock band Se So Neon and releases solo work under BGBG Records, known for collaborations with RM of BTS, ENHYPEN, and Hoshi X Woozi.
Is So!YoON! related to BTS?
So!YoON! collaborated with BTS member RM on the track Smoke Sprite, featured on his 2023 album. The collaboration was critically praised and significantly raised her international profile beyond the Korean indie scene. She has since collaborated with other major K-pop acts including ENHYPEN and Seventeen's Hoshi X Woozi.
What band is So!YoON! in?
So!YoON! is the leader and only active member of Se So Neon (새소년), a Korean indie rock band she founded in 2016. Se So Neon released their debut full-length album Now on August 15, 2025. The band is known for blending indie rock with psychedelic and art-pop influences.
What has So!YoON! released as a solo artist?
As a solo artist, So!YoON! has released the self-titled EP (2019) and full-length album Episode 1: Love (2023) under BGBG Records. She has also appeared on Hoshi X Woozi's Pinocchio (Beam, 2025), ENHYPEN's No Way Back (2026), and RM's Smoke Sprite as a featured collaborator.
What label is So!YoON! signed to?
So!YoON! releases solo music under BGBG Records, an independent label she co-operates. For Se So Neon band work, she was previously affiliated with Magic Strawberry Sound (2018-2024). Her international distribution is handled through AWAL, part of Sony Music.
