ArtistBGBG Records
So!YoON!
So!YoON! (황소윤), born Hwang So-yoon, sits in the narrow lane where Korean indie credibility, fashion-world visibility, and global collaboration actually meet. She first became known as the force behind Se So Neon, then used her solo work to push further into damaged alt-pop, guitar music, and producer-led songwriting that feels intimate without losing scale.
Her 2019 solo EP opened that lane, but Episode1: Love made the argument in full. The album moved with the restless confidence of an artist who can pivot from fuzzed-out rock to stripped confessionals and still sound unmistakably herself. That versatility also made her a high-value collaborator: Smoke Sprite with RM expanded her reach far beyond the Korean indie circuit, while later credits with ENHYPEN and Hoshi and Woozi showed how easily her songwriting voice can live beside idol-pop precision.
So!YoON! matters because she never reads like an indie artist borrowing K-pop heat or a crossover act sanding off her edges for scale. She still leads the creative identity of Se So Neon, still writes with a guitarist's instinct for tension and release, and still operates as one of the clearest bridges between Korea's underground and its mainstream global audience.
1 articles5 creditsDebut: April 15, 2019South Korean
Gallery
Hwang So-yoon in 2025 / Yuna6 CC BY-SA 4.0 via Wikimedia Commons
Discography
2026
No Way Back (ENHYPEN)Single
Featured Artist
2025
Now (Se So Neon)Album
Band Leader
2025
Pinocchio (Beam - Hoshi X Woozi)Single
Featured Artist
2023
Episode 1: LoveAlbum
Solo Artist
2019
So!YoON!EP
Solo Artist
Fans Also Ask
Who is So!YoON!?
So!YoON! is the solo project of Hwang So-yoon, the singer, guitarist, songwriter, and producer best known as the creative core of Se So Neon. Born on May 23, 1997, she emerged from Korea's indie scene before building a parallel solo catalog that pushed her into a wider pop conversation through records, fashion appearances, and cross-scene collaborations.
Is So!YoON! connected to BTS?
Yes. So!YoON! collaborated with BTS leader RM on Smoke Sprite, one of the most visible crossover tracks between Korean indie and idol-pop in 2023. The song introduced her to a much larger international audience while keeping her writing style intact, and it helped cement her reputation as an artist who can collaborate at scale without losing identity.
What is So!YoON!'s relationship to Se So Neon?
So!YoON! is Hwang So-yoon's solo identity, while Se So Neon is the band project she founded and leads. The two lanes share her voice and songwriting instincts, but the solo work is often more inward and producer-driven. That split lets her move between full-band rock dynamics and a more fractured alt-pop sound without forcing either project into compromise.
What solo music has So!YoON! released?
So!YoON! launched her solo catalog with the EP So!YoON! in 2019, then expanded the project with the full-length Episode1: Love in 2023. She has also appeared on major collaborative releases, including work tied to RM, ENHYPEN, and Hoshi and Woozi. Those features widened her audience, but her own releases remain the center of the story.
Why is So!YoON! important in Korean music right now?
So!YoON! matters because she occupies a rare middle ground between Korea's indie circuit and the mainstream global pop system. She can headline conversation as a guitarist and producer, then step into high-profile collaborations without sounding diluted. Few Korean artists move that fluidly across underground credibility, fashion relevance, and internationally legible songwriting.
