Label
257 Entertainment
257 Entertainment (257엔터테인먼트) is a South Korean entertainment company founded in 2021 as JPark & Company by CEO Park Jae-yong. Based in Guro-gu, Seoul, the agency rebranded to 257 Entertainment in 2023 and became known for its unconventional approach to K-pop. On March 11, 2026, RBW announced that its subsidiary WM Entertainment acquired 257 Entertainment, taking on its IP assets, artist rights, and employees. CEO Park Jae-yong was appointed co-CEO of WM Entertainment alongside Kim Jin-woo as part of the deal.
257 Entertainment's sole act was XLOV, a four-member boy group that debuted on January 7, 2025, with the single album "I'mma Be." XLOV launched with K-pop's first declared "genderless concept," challenging traditional gender norms through androgynous styling and performance. Park explained the concept as expressing beauty without gender boundaries: "Our goal was to differentiate ourselves while empowering people to embrace who they want to be."
Prior to the WM acquisition, 257 Entertainment built XLOV into a globally recognized act with Japan tours, the mini-album UXLXVE (November 2025), and a 2026 European tour. The label's creative legacy and roster now continue under WM Entertainment within the RBW group.
1 articleswment.co.kr
Gallery
XLOV (February 2026) / CC BY-SA 4.0 / Wikimedia Commons
Fans Also Ask
Who owns 257 Entertainment?
257 Entertainment was acquired by WM Entertainment (an RBW subsidiary) in March 2026. CEO Park Jae-yong became co-CEO of WM Entertainment as part of the deal. Park Jae-yong originally founded the company as JPark & Company in 2021 before rebranding to 257 Entertainment in 2023.
What artists are under 257 Entertainment?
257 Entertainment's only act was XLOV, a four-member genderless concept boy group that debuted in January 2025. Following the March 2026 acquisition by WM Entertainment, XLOV's management transferred to WM Entertainment under the RBW umbrella.
What is the genderless concept that 257 Entertainment pioneered?
257 Entertainment introduced the "genderless concept" through XLOV, positioning the group's visual and performance identity around androgynous aesthetics and gender-fluid expression. CEO Park Jae-yong described it as empowering people to express beauty without gender boundaries.
When was 257 Entertainment founded?
257 Entertainment was founded in 2021 as JPark & Company by CEO Park Jae-yong. The company rebranded to 257 Entertainment in 2023 and debuted its first and only act, XLOV, in January 2025. The label was acquired by WM Entertainment in March 2026.
What happened to 257 Entertainment after the WM Entertainment acquisition?
Following the March 2026 acquisition, 257 Entertainment's IP, artist contracts, and staff transferred to WM Entertainment. CEO Park Jae-yong was appointed co-CEO of WM Entertainment alongside Kim Jin-woo. XLOV continues under the WM Entertainment umbrella within the RBW group.
