Xlov

XLOV (엑스러브) is the four-member group that turned a gender-fluid visual concept into something sturdier than aesthetic shock. The team debuted on January 7, 2025 under 257 Entertainment with I'mma Be, then carried that first wave into I One and the mini album UXLXVE. What makes the group stick is not just styling. It is the mix of Wumuti's producer instincts, Rui's clean performance line, Hyun's vocal control, and Haru's youthful edge.

That balance gave XLOV a lane early. The group presents softness, tension, and androgyny as part of the same performance language, which helped it stand out in a crowded rookie field without feeling like a one-note concept act. After RBW absorbed 257 Entertainment in 2026, XLOV moved into the WM Entertainment structure while keeping its core lineup intact: Wumuti, Rui, Hyun, and Haru.

That new label support matters because XLOV already has a clear identity to scale. The group lives in the space between idol polish and mood-led pop, and its early catalog suggests a team built for long-form development rather than one viral cycle.