Label
808 HI RECORDINGS
808 HI RECORDINGS is an independent Korean music label co-founded in 2026 by singer Lee Hi (이하이) and rapper Dok2 (도끼). The name fuses Dok2’s signature 808 branding with Lee Hi’s real name, Ha-yi, making the label a literal fusion of both founders. The label operates across music production, concert production, and music video production, with a core focus on R&B and hip-hop.
The label’s existence was announced on March 27, 2026, alongside the couple’s relationship confirmation and debut duet single “You & Me”. 808 HI RECORDINGS marks Lee Hi’s fresh start after departing duover in early 2026, and Dok2’s return to active label operations in Korea following years split between US ventures. The label represents a convergence of two distinct careers: Lee Hi’s R&B vocal lineage stretching back to her 2012 YG Entertainment debut on K-pop Star, and Dok2’s two decades in Korean hip-hop as a producer, performer, and label architect behind Illionaire Records.
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Fans Also Ask
Who founded 808 HI RECORDINGS?
808 HI RECORDINGS was co-founded in 2026 by South Korean R&B singer Lee Hi and rapper Dok2. The label name combines Dok2’s signature 808 branding with Lee Hi’s real name Ha-yi. The two simultaneously announced the label and their relationship.
What kind of music does 808 HI RECORDINGS release?
808 HI RECORDINGS focuses on R&B and hip-hop. The label operates across music production, concert production, and music video production. Its debut release was the duet single You & Me by Lee Hi and Dok2, released March 28, 2026.
What does the 808 HI name mean?
The 808 is Dok2’s longstanding signature, embedded into every label and brand he has built. HI refers to Lee Hi’s real name Ha-yi. Together, 808 HI RECORDINGS is literally named after both founders.
What is 808 HI RECORDINGS’ debut release?
You & Me is the debut single from 808 HI RECORDINGS, released March 28, 2026 by label co-founders Lee Hi and Dok2. An R&B hip-hop track, the song captures the emotions of a long-distance romance. Its release was paired with the couple’s public relationship confirmation, making it both a musical and personal statement.
Are Lee Hi and Dok2 in a relationship?
Yes. Lee Hi and Dok2 confirmed they are in a relationship in March 2026, simultaneously with the launch of their joint label 808 HI RECORDINGS. Lee Hi had previously ended her exclusive contract with duover on March 13, 2026, before co-founding the new label with Dok2.
