Beauty
Alma Korea
Alma Korea (알마코리아) is the South Korean subsidiary of Alma Lasers, a global medical aesthetics company headquartered in Caesarea, Israel. Alma Lasers develops and manufactures energy-based medical devices used across dermatology and aesthetic medicine, with technologies spanning laser, radiofrequency, ultrasound, and light-based treatments for skin rejuvenation, body contouring, and complexion refinement.
In South Korea, Alma operates at the intersection of the country's advanced aesthetic medicine market and its influence-driven beauty culture. Korea is among the world's most active markets for non-surgical aesthetic procedures, and Alma Korea's devices are used by dermatology clinics and medical spas across the country. The brand's flagship premium solutions include Titanium Lifting, a non-surgical skin tightening treatment using focused radiofrequency technology to stimulate collagen and elastin production, and TuneFace, a personalized facial contour treatment combining multiple energy modalities to address tone, texture, and volume simultaneously.
In 2023, Alma Korea named actress Seol In-ah (설인아) as its brand ambassador, connecting the brand's skin technology positioning to one of Korea's most recognized young actresses, known for Business Proposal (2022) and other hit dramas. In March 2026, Seol In-ah renewed her ambassador contract and expanded the campaign to cover six Asian markets: South Korea, Japan, Hong Kong, Thailand, Singapore, and Malaysia.
The 2026 campaign operates under the slogan "To Me(美) Continued," a play on "To Be Continued" incorporating the Chinese character for beauty (美) to convey the idea of sustainable aesthetics. The tagline encapsulates Alma's proactive philosophy, which the brand calls "Prejuvenation" -- emphasizing maintaining the skin's natural health before aging becomes pronounced, rather than correcting visible damage after the fact. With the multi-market rollout, Alma Korea is positioning the brand as a premium non-invasive beauty authority across the Asian aesthetics market.
1 articlesalmalasers.co.kr
Gallery
Alma Korea x Seol In-ah brand campaign / March 2026 / Alma Korea
Ambassadors & Partners
2026
Alma Korea AmbassadorEndorsement
Fans Also Ask
What is Alma Korea?
Alma Korea is the South Korean subsidiary of Alma Lasers, an Israeli medical aesthetics company. Alma develops energy-based devices for dermatology and aesthetic medicine, including laser, radiofrequency, and light-based technologies used in Korean clinics for skin rejuvenation and body contouring.
Who is Alma Korea's brand ambassador?
South Korean actress Seol In-ah has served as Alma Korea's brand ambassador since 2023. In March 2026, she renewed her contract and expanded the campaign across six Asian markets: South Korea, Japan, Hong Kong, Thailand, Singapore, and Malaysia. She is known for Business Proposal (2022) and My Guilty Man (2026).
What does Alma Korea do?
Alma Korea supplies and supports Alma Lasers' medical device portfolio in the South Korean aesthetic medicine market. Their technologies are used by dermatology clinics and medical spas across Korea for skin tightening, rejuvenation, pigmentation treatment, and body contouring procedures.
What are Alma Korea's signature treatments?
Alma Korea's flagship procedures include Titanium Lifting, a non-invasive skin lifting technology, and TuneFace, a precision facial contouring treatment. Both are central to Alma's 2026 campaign with ambassador Seol In-ah across its six Asian markets.
What is Alma Korea's Prejuvenation philosophy?
Prejuvenation is Alma Korea's core brand philosophy, emphasizing proactive skin maintenance before visible aging becomes pronounced rather than corrective treatment after the fact. The approach centers on sustained skin health through regular, minimally invasive energy-based procedures. Alma's 2026 campaign slogan, To Me(美) Continued, embodies this philosophy of continuous, preventive aesthetic care.
