ama (all my anecdotes)

ama, short for all my anecdotes, is the 2026 Seoul label co-founded by CEO Jay Kim and chief creative officer Lee Hae-in. From launch, the company sold a more defined thesis than most rookie agencies: story, identity, and emotional world-building across both real and virtual formats. That positioning became visible first through OWIS, the label's debut act, and then through the language ama kept using around authorship, narrative design, and IP-led expansion.

By April 2026, the company had already moved beyond pure concept talk. Wowtale reported that ama raised about $4.86 million in seed funding led by SBVA, with support from Korea Investment Partners, Reventures, Aurora World, and Uncore. The same report said OWIS's debut album MUSEUM passed 6 million music-video views within seven days, which gave the company a real operating signal instead of a launch-stage mood board. For HITKULTR, ama matters because it is trying to build a next-generation entertainment company where story, technology, merchandise, and fandom infrastructure grow together instead of in separate lanes.