

ARADNAS
ARADNAS is the self-founded label Sandara Park launched on June 8, 2026 to carry the next phase of her solo career on her own terms. That matters because the company did not arrive as a quiet paperwork change after YG Entertainment and Abyss Company. It arrived with a concrete release plan, a founder-led authorship angle, and a clear first project in Sandara Park's single rePRISM.
Korean coverage tied the launch directly to the June 20 release of rePRISM, plus a live-first rollout built around festivals, fan concerts, and an Asia fan-con tour opening in Seoul on July 4. That makes ARADNAS feel less like a passive management shell and more like the operating structure around Sandara's own music planning, stage direction, and fan-facing execution.
The company still has a thin standalone public footprint, which is normal for a founder-led label this new. Even so, ARADNAS already matters inside HITKULTR's graph because it gives a second-generation artist a self-owned platform with immediate activity attached. If this launch cycle holds, the label becomes a real case study in how veteran idols try to reclaim leverage in 2026.
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ARADNAS profile image via Soompi
ARADNAS cover visual via launch-day Korean press materials
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