Autry

Autry is an American footwear brand founded in Dallas, Texas in 1982 by Jim Autry. Built initially on court-ready sneakers for tennis, running, and aerobics, the brand found its signature in the Medalist silhouette -- a low-profile canvas and leather sneaker that crossed from athletics into streetwear before the category had a name. After Jim Autry died in 2009, the brand went dormant for a decade. In 2019, Italian entrepreneurs from the Veneto region -- the Doro family -- revived it, repositioning the label in the accessible luxury segment. Quadrivio Group acquired it in 2021, and Style Capital took a majority stake in March 2024. The revival leaned into European craftsmanship while maintaining the American origin story, opening pop-up stores in Seoul (Lotte World Tower, 2023), Singapore (Jewel Changi Airport, 2024), and Ibiza (2025). The Medalist remains the brand's most iconic style. Newer models including the Windspin, Reelwind, and Reello have extended the lineup, with Vogue naming the Reelwind among the buzziest sneakers of 2025. In early 2026, Autry named Seo Changbin of Stray Kids as its first global brand ambassador -- a move that underlined the brand's deliberate push into K-pop's fashion-forward demographic and its growing footprint across Asia.