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NewsInStar / CC BY 3.0 - Stray Kids at The Fact Music Awards, April 2019
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Latest Articles

Felix and Gong cha Drop the Artist Felix Campaign
Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.

CORTIS Takes Home Best New Artist at the 2026 iHeartRadio Music Awards
CORTIS won Best New Artist in K-pop at the 13th iHeartRadio Music Awards in Los Angeles, seven months after their debut. Big Hit Music's third group is on a different trajectory.

MODYSSEY Announces April Debut with 3RACHA-Produced Single Album
The seven-member group formed through Boys II Planet will release their debut single album on April 13, with Stray Kids production unit 3RACHA behind the title track.

Stray Kids Drop "Star, Light (STAY)" on Their 8th Debut Anniversary
Eight years after their debut, Stray Kids release a handcrafted anniversary digital single dedicated to STAY, with fan meetings at Incheon Inspire Arena already sold out.

K-Pop Is Selling Noodles Now. And It’s Working.
aespa, SEVENTEEN, Stray Kids, BOYNEXTDOOR, and BTS Jin are now the faces of Korea’s biggest food brands. Korean food exports hit $13.62 billion in 2025, and the K-pop ambassador strategy is the driving force.

K-Pop Swept the 40th Japan Gold Disc Awards. Here's Every Win.
Stray Kids took four awards, the most by any overseas act at this year's ceremony. Every top Asian rookie slot went K-pop. Here's the complete 40th Japan Gold Disc Awards breakdown.

Felix Named adidas Global Ambassador, First Campaign Drops March 26
Stray Kids member Felix is now a Global Icon and Ambassador for adidas Originals, holding both a luxury fashion house deal and a major sportswear deal simultaneously. First campaign launches March 26.

J.Y. Park Steps Down from JYP Entertainment Board, Stays as CCO
After 14 years as an internal director, JYP Entertainment founder Park Jin-young is stepping down from the company's board. He keeps his CCO role and shareholder position, and he has a Korean cultural empire to help build.

EJAE Is the Most-Streamed K-Pop Artist in America
Luminate data confirms EJAE posted 2.1 billion on-demand streams in the US in 2025, more than any other K-pop act. HUNTR/X, Stray Kids, and BTS round out the top ten.

Japanese Men Are Redefining Grooming With K-Beauty
Korea has overtaken France as Japan's top cosmetics supplier. The man behind the shift? Felix of Stray Kids, HERA's first-ever male global ambassador.

Stray Kids I.N's "The Little Things" Is the Comfort Ballad STAYs Needed
I.N drops a quiet, emotionally precise ballad as part of the SKZ-RECORD series, with Han on writing duties. Here is why it hits.

2026 Is the Year of Rookie Boy Groups
SM, YG, Lee Soo-man, and Min Hee-jin are all racing to debut new boy groups in 2026. Here is why everyone moved at once, and what it means for K-pop.