Bibigo
Bibigo is a global Korean food brand created by South Korean food conglomerate CJ CheilJedang. Launched to bring Korean culinary culture to international consumers, Bibigo's core product lineup includes mandu (Korean dumplings), gimbap (rice rolls), tteokbokki (spicy rice cakes), corn dogs, and kimchi. The brand distributes to over 60 countries with a strong foothold in the US, Europe, and Asia-Pacific markets, holding the title of America's No. 1 Korean food brand.
In February 2024, Bibigo unveiled a redesigned logo inspired by the Korean bapsang (traditional dining table). The circular shape symbolizes people sharing food together. The new visual identity won the iF Design Award 2025 in the Communication category, one of the world's top three design honors. The same year, Bibigo expanded its CJ Cup Byron Nelson PGA Tour sponsorship, cementing its reach beyond food retail into mainstream American sports culture.
The brand's most significant K-pop activation came in May 2025, when Bibigo appointed SEVENTEEN as its first-ever global brand ambassadors. The campaign, centered around the slogan "Taste What's Beyond," launched across Instagram, TikTok, and X with a short-form video featuring the 13-member group enjoying signature Bibigo products. Collaborative product lines -- including a SEVENTEEN edition ramyun range -- followed in global markets including Japan and the US. The partnership strategically bridges K-food and K-pop for Gen Z audiences worldwide.
