Label
BRANDNEW MUSIC
BRANDNEW MUSIC is the kind of mid-size Korean label that still treats songwriting culture as infrastructure, not marketing copy. Founded in 2011 by rapper-executive Rhymer, the company built its identity through producer rooms, rap credibility, and idol development that could still lean on craft. That structure is clearest in AB6IX, where Lee Daehwi, Park Woojin, and Kim Donghyun became the label's most visible proof of concept. Even when the roster shifts, BRANDNEW stays relevant because it understands how to move between pop groups, soloists, and producer-led catalog work without flattening everything into the same system.
Fans Also Ask
What is BRANDNEW MUSIC known for?
BRANDNEW MUSIC is known for combining hip-hop producer culture with idol development instead of treating them as separate businesses. The label is closely associated with Rhymer, AB6IX, and a roster that has moved across rap, R&B, vocal acts, and idol-group activity since the company launched in 2011.
Who founded BRANDNEW MUSIC?
BRANDNEW MUSIC was founded in 2011 by rapper and executive Rhymer, born Kim Se-hwan. His background as both artist and producer helped define the label's identity, giving the company a stronger songwriting and in-house production angle than many mid-size agencies in the same market tier.
Which artists are under BRANDNEW MUSIC?
BRANDNEW MUSIC is publicly associated with artists such as AB6IX, Lee Daehwi, Park Woojin, and other producer- and vocalist-driven acts that fit the company's hybrid label model. The roster has shifted over time, but the company has consistently stayed visible through idol and hip-hop-adjacent talent.
