BTOB Company

BTOB COMPANY (비투비 컴퍼니) is the management label built for BTOB's post-Cube era, launched in February 2024 under DOD to keep one of K-pop's strongest vocal groups operating on its own terms. The setup matters because it did not simply rehouse a legacy act. It gave the group a dedicated structure for music, tours, merchandise, and fan communication after more than a decade under Cube Entertainment.

The label centers BTOB's six-member identity while also handling subunit and solo activity. Seo Eun-kwang, Lee Min-hyuk, Lim Hyun-sik, and Peniel are directly signed for management there, while Lee Chang-sub and Yook Sung-jae continue group promotions through the same BTOB framework. That arrangement has allowed the company to keep full-group releases moving without pretending every member needed the exact same solo-agency setup.

Its early output has already defined the mission. BTOB returned with the EP BToday in March 2025, then marked the group's 14th anniversary with the 2026 digital single We Together. BTOB COMPANY operates as a focused fan-business engine rather than a broad multi-act label, and that is the point. It exists to protect a proven catalog, keep the members aligned, and turn BTOB's long-tail value into a sustainable second chapter.