Label
BTOB Company
BTOB Company (비투비 컴퍼니) is a South Korean entertainment label established on February 21, 2024, under DOD Entertainment. The label was created to manage BTOB, the six-member boy band that debuted under Cube Entertainment in 2012, after the group's contracts with Cube ended. The move marked a shift toward artist-owned management at a stage when each member had already established individual solo careers and loyal fanbases.
BTOB Company brought together Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel, and Yook Sung-jae under a single new home alongside subunit 90TAN and individual solo activities. The group has been active for over a decade, accumulating critical recognition across K-pop and ballad spheres, including the 30th Golden Disc Award for Best Album. They are consistently cited as one of the strongest live vocal groups in the industry.
In March 2025, BTOB released BToday, their first EP under the "Becoming Project" series, marking their first full-group release under the label. The anniversary digital single We Together followed on March 21, 2026, reuniting all six members to mark the group's 14th debut anniversary -- their first full-member release in nearly three years. The label operates btobcompany.kr and handles concert productions, merchandise, streaming releases, and fan engagement for BTOB and its affiliated acts.
Gallery
BTOB in Marie Claire Korea, 2017. Photo: CC BY 3.0 (YouTube/Marie Claire Korea)
Fans Also Ask
What is BTOB Company?
BTOB Company (비투비 컴퍼니) is a South Korean entertainment label established February 21, 2024, under DOD Entertainment. Created after BTOB's departure from Cube Entertainment in November 2023, it manages group activities and the solo careers of four members: Seo Eun-kwang, Lee Min-hyuk, Lim Hyun-sik, and Peniel.
Who is signed to BTOB Company?
BTOB Company manages four BTOB members for group and solo activities: Seo Eun-kwang, Lee Min-hyuk, Lim Hyun-sik, and Peniel. Lee Chang-sub (Fantagio) and Yook Sung-jae (IWill Media) maintain separate solo agencies but participate in all group activities. Subunit 90TAN is also under the label.
Has BTOB released music under BTOB Company?
Yes. BTOB released BToday (March 5, 2025), their first EP under the Becoming Project series -- their first full-group comeback under the label. The digital single We Together followed on March 21, 2026, marking the group's 14th debut anniversary and reuniting all six members for the first time in nearly three years.
What is 90TAN?
90TAN is a subunit under BTOB Company consisting of BTOB members born in the 1990s. The subunit was established in 2024 alongside BTOB Company as part of the group's expanded activities under their new label. They release music independently from the full BTOB group.
Why did BTOB leave Cube Entertainment?
BTOB's contracts with Cube Entertainment expired in late 2023 after more than a decade with the label. Rather than renew or sign with another company, four members -- Seo Eun-kwang, Lee Min-hyuk, Lim Hyun-sik, and Peniel -- founded BTOB Company under DOD Entertainment in February 2024 to manage their own group and solo activities.
