Celine

Celine is the French luxury house that Hedi Slimane turned into the uniform of cool. Founded in 1945 by Celine Vipiana as a children's shoe business, the brand spent decades as a respected but understated player in Parisian fashion before Phoebe Philo's tenure (2008 to 2018) redefined it as the thinking woman's label. Then Slimane arrived, dropped the accent from the logo, and rebuilt the entire identity around skinny silhouettes, rock references, and a digital-first approach that deliberately courted a younger audience. Under LVMH ownership, the pivot worked commercially even as it divided critics. Slimane's Celine became the fashion equivalent of an indie band that goes mainstream: polarizing, profitable, and impossible to ignore. When Michael Rider took over as creative director in 2024, he inherited a brand with serious cultural momentum and a loyal following that spans from Parisian art students to K-pop superstars. Lisa of BLACKPINK has served as Celine Global Ambassador since 2020, and the partnership has become one of the most impactful in luxury fashion. Lisa's airport looks in Celine became a genre of content unto themselves, turning transit terminals into impromptu runways and generating millions of engagements per post. Her front-row presence at Paris Fashion Week shows and her campaign imagery helped cement Celine as the default luxury label for K-pop street style. The relationship runs deeper than standard ambassador deals. Through her label LLOUD, Lisa has woven Celine into her broader creative identity, wearing the house across music videos, press tours, and her role in HBO's The White Lotus. For Celine, the partnership delivers unmatched visibility across Asian markets. For Lisa, it provides the fashion credibility that separates a pop star from a cultural icon.