LLOUD

LLOUD is the global entertainment company founded by Lisa in February 2024. Built to be genre-agnostic from day one, the label reflects Lisa's ambition to operate beyond K-pop's traditional boundaries. US distribution runs through RCA Records (Sony Music), giving LLOUD major-label reach with independent creative control. The bet paid off immediately: debut single "Rockstar" (June 2024) hit number one on the Billboard Global Excl. US chart, followed by "New Woman" featuring Rosalia and "Moonlit Floor." In February 2025, Lisa released "Born Again" featuring Doja Cat and RAYE, a disco-tinged collaboration that united three global superstars on a single track. The single led into Lisa's debut full-length album Alter Ego (February 28, 2025), which debuted at number seven on the Billboard 200 and showcased five distinct personas: Roxi, Kiki, Vixi, Sunni, and Speedi. Beyond music, Lisa made her acting debut in HBO's The White Lotus Season 3 (2025), playing a character named Mook, a role that significantly broadened her global crossover profile. That same year, she fronted campaigns for Celine and Bulgari, and was named a MAC Cosmetics global ambassador. In October 2025, Lisa signed with Wasserman Music for worldwide touring representation, with a solo world tour widely anticipated for 2026. LLOUD operates as both label and management vehicle, with Lisa as sole artist on its current roster. The company represents a model increasingly common among elite K-pop graduates: total ownership of creative output, commercial partnerships, and brand identity under one roof.