The Pulse of K-Entertainment

LLOUD
Label

LLOUD

LLOUD is the company Lisa launched in 2024 to run her post-BLACKPINK solo era on her own terms. The business is lean by design. It operates as both management platform and label infrastructure, giving Lisa direct control over music, visual branding, partnerships, and rollout strategy while still scaling globally through major-distribution relationships.

That structure paid off immediately. LLOUD became the home for Rockstar, New Woman, Moonlit Floor, Born Again, and the album Alter Ego, a release cycle that pushed Lisa deeper into the global-pop lane without severing the K-pop identity that made her a star. The company also sits behind the wider expansion of her brand across acting, luxury partnerships, and live-business planning.

What makes LLOUD important is not just that a superstar founded it. It is that the company already functions like a serious modern artist vehicle, built for ownership, speed, and cross-market reach. On HITKULTR, LLOUD should read as one of the clearest examples of a top-tier K-pop artist turning independence into a scalable global entertainment platform.

3 articles1 artistslloud.co

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Artists & Groups

Lisa
LisaArtist
Debut 2016

Fans Also Ask

What is LLOUD?
LLOUD is the global entertainment company founded by Lisa (Lalisa Manobal) in February 2024. Built as a genre-agnostic label, it operates beyond K-pop boundaries, with U.S. distribution through RCA Records (Sony Music). LLOUD is the creative and commercial home for Lisa post-BLACKPINK, designed to give her full ownership over her music and brand direction.
Who founded LLOUD and why?
Lisa founded LLOUD in February 2024 following the end of her exclusive contract with YG Entertainment. The label was created to give Lisa direct creative control and a global platform independent of any parent K-pop agency. RCA Records handles worldwide distribution.
What has LLOUD released?
Under LLOUD, Lisa released the global hit Rockstar (2024), which reached No. 1 on the Billboard Global Excl. U.S. chart. Her debut LLOUD album Alter Ego (2025) features collaborations including New Woman with Rosalia and Born Again with Doja Cat and RAYE. Lisa also appeared in HBO White Lotus Season 3 (2025).
Where is LLOUD based?
LLOUD is headquartered in South Korea with global reach through its RCA Records distribution partnership under Sony Music Entertainment. The label operates across music, brand partnerships, and entertainment, reflecting Lisa global ambitions beyond any single market.
What does the name LLOUD mean?
LLOUD is styled in all-caps and reflects Lisa intention to be heard globally on her own terms. The double-L is widely interpreted as a nod to her own name, Lalisa. The label operates socially under @wearelloud across Instagram, TikTok, YouTube, and X.

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