Beauty
Centellian24
Centellian24 is the flagship skincare line of Dongkook Pharmaceutical, a Korean pharma company building skin science since 1968. The name encodes the brand's DNA: "centella" from the hero ingredient centella asiatica, "24" from its pledge to keep skin moisturized around the clock. The brand is built around TECA (Titrated Extract of Centella Asiatica), a proprietary extract derived through a seven-step process that yields just 2% from every 100kg of the plant. It sits in the same molecular family as Madecassol, Dongkook's heritage wound-healing ointment that Korean households have trusted for generations.
The hero product, Madeca Cream Time Reverse, has moved over 70 million units globally and helped the brand reach $800 million in revenue. Centellian24 has expanded into PDRN (polynucleotide) skincare, matcha-based lines, and device-integrated routines. In August 2025, the brand participated in the K-Beauty Boost in New York, targeting US beauty editors and influencers. In February 2026, they hosted a "Private Breakfast" event in New York for media and mega-influencers, generating over 3.3 million social impressions in a single day. That same month, Centellian24 signed Taehyun of TOMORROW X TOGETHER as its first male global ambassador, anchoring a US market push with the launch of Madeca Cream Time Reverse Zero on Amazon. BIGBANG member Daesung has also been a long-standing brand partner.
1 articlescentellian24.com
Gallery
Centellian24 announces Taehyun (TXT) as Global Ambassador, February 2026
Ambassadors & Partners
2026
Centellian24 Global AmbassadorEndorsement
Fans Also Ask
What is Centellian24?
Centellian24 is the flagship skincare brand of Dongkook Pharmaceutical, a South Korean pharma company founded in 1968. The brand is built around centella asiatica (CICA) extract and PDRN technology, with the "24" referencing 24-hour continuous skin barrier support.
What is the Centellian24 Madeca Cream?
The Madeca Cream is Centellian24's bestselling product line, combining centella asiatica extract with PDRN to restore the skin barrier, reduce redness, and improve texture. It comes in multiple variants including Time Reverse, Active Renew, and Essence versions.
What is PDRN and why does Centellian24 use it?
PDRN (Polydeoxyribonucleotide) is a DNA fragment-derived bioactive used in aesthetic medicine to stimulate skin cell regeneration. Centellian24 incorporates pharmaceutical-grade PDRN into its formulas to support lifting, hydration, and repair at a clinic level in an at-home format.
Where can I buy Centellian24 products?
Centellian24 is available through its official website (centellian24.com), Olive Young, YesStyle, and Amazon. The brand has strong distribution across Asia and growing presence in North America and Europe.
Is Centellian24 suitable for sensitive skin?
Yes. Centellian24 formulas are built around centella asiatica and pharmaceutical-grade ingredients, making them gentle enough for sensitive, acne-prone, and post-procedure skin while delivering visible results.
