Fashion
Damiani
Founded in 1924 in Valenza, Italy, Damiani is one of Italy's most prestigious luxury jewelry houses. Established by master goldsmith Enrico Grassi Damiani in the historic goldsmithing district of Valenza, the house has passed through four generations of the Damiani family and remains privately held. Its record of 18 De Beers Diamond International Awards, more than any other jewelry brand, anchors its standing among the global elite of fine jewelry.
The Damiani bracelet, commissioned by Brad Pitt as a gift for Sharon Stone in the 1990s, became the brand's most recognized celebrity moment and catalyzed decades of high-profile partnerships. Angelina Jolie and Jessica Chastain followed as ambassadors, alongside a growing list of Korean stars. Actor Son Suk-ku became a Korean brand ambassador in 2022, and actress Lee Sung-kyoung has served as Korea ambassador. In May 2025, Damiani named I.N of Stray Kids as its global brand ambassador, the first K-pop idol to hold that title for the maison.
The Damiani Group operates six Italian luxury brands: Damiani, Salvini, Bliss, Rocca, Crivelli, and Yvel. The flagship Damiani brand celebrated its centenary in 2024 with a curated rare stone collection. The group is listed on the Milan Stock Exchange.
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Fans Also Ask
Where is Damiani jewelry made?
All Damiani jewelry is handcrafted in Valenza, Italy, where the brand has operated since its founding in 1924. Valenza is one of Italy's most important centers for fine jewelry craftsmanship.
Who founded Damiani?
Damiani was founded in 1924 by Enrico Grassi Damiani, a master goldsmith, in Valenza, Italy. The house remains family-owned and has been passed down across four generations of the Damiani family. It celebrated its centenary in 2024.
Who is Damiani's K-pop ambassador?
<a href="/artists/in">I.N</a> of <a href="/artists/stray-kids">Stray Kids</a> was named Damiani's Global Brand Ambassador in May 2025, the first K-pop idol to hold that distinction at the Italian jewelry house.
What is the most famous Damiani piece?
The Damiani bracelet, made for Brad Pitt as a gift for Sharon Stone in the 1990s, is the brand's most iconic piece. Its celebrity provenance elevated Damiani's profile internationally and began a long tradition of high-profile Hollywood and entertainment partnerships.
How many De Beers Diamond International Awards has Damiani won?
Damiani has won 18 De Beers Diamond International Awards, more than any other jewelry brand in the award's history. The De Beers award is considered one of the highest distinctions in fine jewelry design.
