Label
Dejavu Group
Dejavu Group was the independent Korean hip-hop label founded by BewhY in 2017 after his breakout run on Mnet. The company started as a one-man setup around BewhY, then grew into a respected imprint for technically driven rap releases, visual-heavy rollout campaigns, and a tighter in-house identity than most short-cycle indie labels. Its catalog helped extend BewhY's post-Show Me the Money 5 momentum beyond solo releases and into a broader crew model that connected his music, label-building ambitions, and soundtrack-era visibility around projects like his Netflix OST work. BewhY announced the shutdown of Dejavu Group in May 2026, closing a label chapter that had become one of the clearest artist-led experiments in Korean hip-hop independence.
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What is Dejavu Group?
Dejavu Group was the Korean hip-hop label founded by BewhY in 2017 after his rise through Show Me the Money 5. It began as a one-man agency, then expanded into a proper label that released music from BewhY and affiliated rappers while building a tighter independent identity inside Korea's rap scene.
Who founded Dejavu Group?
BewhY founded Dejavu Group in 2017 and used it as the business home for his post-breakthrough career. Korean coverage later described the company as expanding into a fuller hip-hop label in 2019, turning his solo momentum into a broader artist platform rather than keeping it as a personal management shell.
Why did Dejavu Group shut down?
BewhY announced the shutdown on May 1, 2026 and took direct responsibility for it. In his statement he said the business, his relationships, and his own direction had drifted away from what he imagined, then added that he had finally accepted his limits and would end the label's activities.
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