EDAM Entertainment

EDAM Entertainment (이담엔터테인먼트) is a South Korean record label and entertainment agency founded in 2020 by Bae Jong-han, a producer who managed IU for twelve years. Operating under Kakao Entertainment, the label's name is the reverse of "Made" and stands for 이 다음 (E-da-um, meaning "the next"), a nod to going beyond convention. EDAM was built around IU (Lee Ji-eun), South Korea's most commercially dominant solo artist. The label expanded in July 2021 with actress Shin Se-kyung (through 2024), then in October 2022 with singer-songwriter WOODZ (Cho Seung-youn), making him EDAM's first male artist. The label operates EDAM's official merchandise store at madeedam.com, serving fans globally. In January 2024, IU released "Love Wins All" featuring BTS' V, achieving a perfect all-kill on South Korean charts and topping the Melon Top 100 within minutes of release, the fastest by any female artist since the chart's 2021 system renewal. Her 2024 H.E.R. World Tour extended into a historic HEREH encore run. Billboard named her 2024's most impactful Korean solo artist on the global year-end chart. IU's catalogue continues to anchor Melon and Circle charts perennially. WOODZ completed mandatory military service in 2025 and returned with a sold-out solo concert, WOODZ DAY, in November 2025. EDAM's dual-artist model, anchored by IU's mainstream pull and WOODZ's dedicated cult fanbase, positions the label as one of Kakao Entertainment's most stable and creatively independent units.