Fashion
FRED Jewelry
FRED is the Parisian fine jewelry house that has been illuminating precious moments since 1936. Founded by Fred Samuel, a visionary jeweler whose designs drew from the energy of the French Riviera, the sun, and the sea, the maison carved out its own space in the Place Vendome hierarchy with collections built on joy, color, and audacity rather than the somber elegance that defined its neighbors.
Now part of LVMH's watches and jewelry division alongside Tiffany & Co. and Bulgari, FRED has positioned itself as the accessible entry point to French high jewelry without sacrificing craft. The Force 10 bracelet, inspired by the nautical world, and the Pretty Woman collection have become signature pieces, while the Chance Infinie line introduced in recent years channels the maison's optimistic DNA into modern geometric forms. In 2026, FRED celebrates its 90th anniversary with an expanded Chance Infinie collection and a renewed focus on global expansion.
The house's most significant K-entertainment partnership is with Jin of BTS, who became a FRED Global Ambassador in 2024. The collaboration introduced the Force 10 and Pretty Woman collections to millions of K-pop fans worldwide, generating the kind of social media engagement that luxury jewelry brands typically struggle to achieve. Jin's refined personal style aligns naturally with FRED's aesthetic: polished but never stuffy, luxurious but approachable.
FRED operates boutiques in Paris, London, Tokyo, Seoul, and across the Middle East, with a growing retail presence in Asia driven in part by the visibility that K-pop ambassador partnerships bring to heritage European houses.
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Fans Also Ask
When was FRED Jewelry founded?
FRED was founded in Paris in 1936 by Fred Samuel, an Argentine-born jeweler who opened his first boutique on Rue Royale near the Place Vendome. The maison built its reputation through bold designs inspired by the French Riviera, the sea, and vibrant color, carving out a distinct identity among its more somber neighbors.
What is FRED's most iconic collection?
The Force 10 bracelet, created in 1966 and inspired by the highest rating on the Beaufort wind scale, is FRED's signature piece. The collection features a nautical cable cord in bold colors secured by a gold clasp, and has been continuously updated across generations while remaining the maison's most recognizable design.
Who is FRED's K-pop brand ambassador?
BTS member Jin became FRED's first-ever Global Brand Ambassador in July 2024. The partnership introduced the Force 10 and Pretty Woman collections to millions of K-pop fans worldwide. Jang Wonyoung of IVE has also served as FRED's Korea ambassador, deepening the brand's presence in the Korean luxury market.
Who owns FRED Jewelry?
FRED is part of LVMH's watches and jewelry division, placing it alongside stablemates Tiffany and Co., Bulgari, Chaumet, and TAG Heuer. The LVMH acquisition brought significant resources to the maison while preserving its distinct creative identity rooted in Fred Samuel's original vision.
Where does FRED Jewelry operate?
FRED operates boutiques in Paris (flagship on Place Vendome), London, Tokyo, Seoul, and across the Middle East, with growing retail presence throughout Asia. The brand's 90th anniversary in 2026 has been marked by an expanded Chance Infinie collection and renewed focus on global expansion driven in part by its K-pop ambassador partnerships.
