FriedRice Entertainment

FriedRice Entertainment is a Singapore-headquartered live entertainment company established in 2024, focused on connecting artists and audiences across the Asia-Pacific region. Incorporated as a private limited company at Centennial Tower, Singapore (UEN: 202418055K), the company formally launched programming in 2025 and delivered over 32 major shows in its debut year, spanning Singapore, Indonesia, Malaysia, Thailand, and Hong Kong SAR. The company's catalog covers K-pop concerts, fan meetings, and large-scale cultural showcases. Its 2025 slate included events featuring artists such as 10CM, WOODZ, Mark Tuan, QWER, CNBLUE, Eric, Yuika, and Baekhyun, whose Reverie World Tour stop in Singapore was one of the year's headline bookings. The operation is built around a stated mission to create "meaningful and memorable experiences, wherever audiences may be," positioning itself as a platform rather than a traditional ticketing promoter. For 2026, FriedRice announced a significant expansion across eight countries and regions: Singapore, Indonesia, Malaysia, Thailand, Hong Kong SAR, South Korea, Japan, and Australia. Alongside concert promotion, the company launched FRE-X (FriedRice Experience), an experiential arm focused on immersive IP-based shows. The company's rapid growth from zero to 32 shows across five territories in a single year established it as one of the most active new entrants in the regional K-entertainment live events space.