Gucci

Gucci remains one of luxury fashion's few true center-of-gravity houses. Founded in Florence in 1921 by Guccio Gucci, it built global authority through leather goods, tailoring, and some of the industry's most legible symbols, from the interlocking GG to the Horsebit line. That heritage still matters, but the house stays relevant because it keeps translating legacy into current image power rather than treating history like museum copy.

Now part of Kering alongside Saint Laurent and Bottega Veneta, Gucci entered a new leadership phase with Stefano Cantino as chief executive and Demna appointed creative director. That combination signals a sharper fashion cycle ahead: more conversation, stronger visual identity, and a push to keep Gucci central in global luxury rather than merely stable.

Korean talent is a real pillar of that strategy, not a regional side note. Gucci has publicly tied itself to names such as Jin, Lee Know, Hanni, IU, and Lee Jung-jae through ambassador and campaign activity, including Seoul-centered storytelling around the Cruise 2024 show at Gyeongbokgung Palace. The pattern is clear. Gucci uses Korean artists and actors as long-term image carriers across fashion, culture, and global commerce.