Gucci

Gucci is the Italian luxury house that turned Florentine craftsmanship into one of the most recognizable brands on the planet. Founded in 1921 by Guccio Gucci, the house spent a century building its empire on leather goods, the interlocking GG monogram, and a talent for reinvention that has outlasted every creative director who has walked through its doors. Part of the Kering group alongside Saint Laurent and Bottega Veneta, Gucci generates over $10 billion in annual revenue and operates more than 500 stores worldwide. Stefano Cantino became CEO in October 2024, and Demna Gvasalia, known for his transformative decade at Balenciaga, was named creative director in March 2025, opening a new chapter in the house's perpetual reinvention. Gucci's K-entertainment strategy is one of the most aggressive in luxury fashion. Jay Park was named Global Brand Ambassador in November 2023 and opened the Gucci Cruise 2024 show in Seoul. Jin of BTS followed in August 2024. Hanni of NewJeans, actor Lee Jung-jae, and actress Park Gyu Young have also carried the house's Korean presence. Most recently, Lee Know of Stray Kids was announced as Global Brand Ambassador in June 2025. The depth of the Korean roster reflects a deliberate strategy: Gucci is not chasing one moment or one generation in Asia, it is building sustained cultural presence across multiple demographics simultaneously.