Krafton

Krafton is the Korean game company that turned PUBG: Battlegrounds from a breakout title into a wider entertainment and technology platform. Founded in 2007 and restructured under the Krafton name in 2018, the company now operates across a global studio network that includes PUBG Studios, Striking Distance Studios, Unknown Worlds, Tango Gameworks, inZOI Studio, and a deep bench of subsidiary teams spanning Korea, Japan, North America, and Europe.

That studio scale matters because Krafton no longer behaves like a one-franchise publisher. The company's official press materials describe a 19-studio network supporting projects across battle royale, life simulation, horror, survival, and experimental interactive spaces. At the center is still PUBG, but the larger strategy now reaches into AI, platform infrastructure, and adjacent content ecosystems.

That wider entertainment logic is what makes Krafton relevant on HITKULTR. The company has already backed Korea's vertical-drama economy through Vigloo, and it continues to sit near the point where games, music, fandom, and interactive media start to overlap. In other words, Krafton matters not just because it makes games, but because it is helping define how Korean IP travels across formats.