Media
Vigloo
Vigloo is South Korea's leading short-form vertical drama platform, operated by SpoonLabs and backed by $86 million in investment from gaming giant Krafton. Founded by CEO Neil Choi, the platform serves a global audience with episodes running under two minutes each, built for mobile-first, vertical viewing.
The platform released roughly 200 original vertical dramas in 2025 and plans to double that output in 2026, fueled by U.S. expansion and a newly opened L.A. office. Vigloo distributes content in eight languages and already earns more than 70% of its revenue from overseas markets, with Korea, Japan, and the United States as its three core regions.
Romance dominates the content slate, but the genre is calibrated market by market. U.S. audiences gravitate toward romantasy and sports romance driven by BookTok trends, while Korean audiences favor content that mirrors the sensibility of love novels and dating shows. Mystery and thriller are increasingly part of the mix as audience data points to growing demand. Core viewership skews toward women 35 and older, who account for around 70% of total watchtime.
Krafton's $86M backing signals a wider bet that gaming-era mobile engagement habits translate directly to short-form streaming. Vigloo's growth trajectory positions it as the dominant Korean voice in a global micro-drama market rapidly reshaping how streamed content is produced and consumed.
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What is Vigloo?
Vigloo is a South Korean short-form vertical drama platform operated by SpoonLabs and backed by $86 million in investment from gaming company Krafton. Founded by CEO Neil Choi, it delivers mobile-first dramas in episodes under two minutes each, built for vertical viewing. The platform has released over 200 original vertical dramas for a global audience.
Is Vigloo free to use?
Vigloo uses a coin-based system where viewers can watch content through earned or purchased in-app currency. The app is available on iOS and Android globally. Unlike many streaming platforms, it does not require a flat subscription fee, though some premium content requires coin purchases.
What makes Vigloo different from other streaming platforms?
Vigloo is built exclusively for vertical, short-form drama. Every episode runs under two minutes, optimized for mobile screens and short attention spans. In November 2025, Vigloo launched its first AI-driven vertical dramas, including Met a Savior in Hell and Seoul: 2053, produced using AI-assisted visual production workflows.
Who owns Vigloo?
Vigloo is operated by SpoonLabs, a South Korean tech company. In 2024-2025, it secured $86 million in investment from Krafton, the gaming giant behind PUBG. CEO Neil Choi leads the company, which is headquartered in Gangnam, Seoul, with expansion into global markets as a core 2026 strategy.
