Agency
MAA Korea
MAA Korea (M.A. Co., Ltd.) is a Seoul-based entertainment management agency established on May 11, 2018 in Seocho District. Led by CEO Choi Jin, the agency was acquired by WYSIWYG Studio in 2022, bringing it under one of Korea's leading content holding companies while operating independently as a boutique management house. MAA positions itself not as a conventional talent agency but as a comprehensive creative partner, actively involved in content planning, individual branding, and cross-border entertainment development. The agency operates entirely in English on its official channels, a deliberate choice reflecting its global ambitions from day one.
MAA's roster is compact by design, prioritizing depth of management over breadth of numbers. Current artists include actress Roh Yoon-seo, winner of the 2023 Baeksang Arts Award for Best New Actress for her breakout turn in Crash Course in Romance and one of Korean drama's most sought-after talents; Go Youn-jung, the Alchemy of Souls star whose profile surged internationally following her breakout 2023 season; Hong Soo-ju; Baek Ye-in; and Jo Hye-joo. In 2024 MAA signed its first male actor, Kim Dan, ahead of his debut in Try: We Are a Miracle. The agency became known for a distinctive internal policy under which all affiliated artists follow only the agency's own account on social media, a stance that sparked considerable online discussion and became a defining characteristic of the MAA brand identity.
Gallery
Go Youn-jung at the 3rd Blue Dragon Series Awards, 2024. CC BY 3.0 via Wikimedia Commons.
Artists & Groups
Fans Also Ask
Which actors are signed to MAA Korea?
MAA Korea's current roster includes Roh Yoon-seo (2023 Baeksang Best New Actress for Crash Course in Romance), Go Youn-jung (Alchemy of Souls), Hong Soo-ju, Baek Ye-in, Jo Hye-joo, and male actor Kim Dan. The agency maintains a small, carefully curated roster.
When was MAA Korea founded?
MAA Korea was founded on May 11, 2018 in Seoul's Seocho District. It was acquired by WYSIWYG Studio in March 2022. The agency operates under CEO Choi Jin and positions itself as a comprehensive creative partner rather than a conventional talent agency.
Who owns MAA Korea?
MAA Korea (M.A. Co., Ltd.) is led by CEO Choi Jin and has been owned by WYSIWYG Studio since March 2022. Despite the acquisition, the agency continues to operate independently as a boutique management house in Seocho-gu, Seoul.
Is MAA Korea only for female actors?
Historically yes, but MAA Korea signed its first male actor, Kim Dan, in 2024 ahead of his debut in the drama Try: We Are a Miracle. Before that, all of the agency's artists were female actors, a fact that became a talking point in Korean entertainment communities.
What is MAA Korea's social media policy?
MAA Korea has an unusual policy requiring all affiliated artists to follow only the agency's official account on social media. The policy attracted significant attention online and is considered one of MAA Korea's most distinctive characteristics as a management company.
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